Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman’s own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He’s now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon’s Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Ximena Vengoechea, "Listen Like You Mean It: Reclaiming the Lost Art of True Connection" (Portfolio, 2021)

Ximena Vengoechea, "Listen Like You Mean It: Reclaiming the Lost Art of True Connection" (Portfolio, 2021)

Today I talked to Ximena Vengoechea about Listen Like You Mean It: Reclaiming the Lost Art of True Connection (Portfolio, 2021). What’s your default listening mode? Are you perhaps a pivoter, a distra...

16 Kesä 202227min

Richard Chataway, "The Behaviour Business: How to Apply Behavioural Science for Business Success" (Harriman House, 2020)

Richard Chataway, "The Behaviour Business: How to Apply Behavioural Science for Business Success" (Harriman House, 2020)

Today I talked to Richard Chataway about his book The Behaviour Business: How to Apply Behavioural Science for Business Success (Harriman House, 2020). Ever seen the TED talk video on Youtube where Ca...

2 Kesä 202233min

Mike Errico, "Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter" (Backbeat Book, 2022)

Mike Errico, "Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter" (Backbeat Book, 2022)

Today I talked to Mike Errico about his new book Music, Lyrics, and Life: A Field Guide for the Advancing Songwriter (Backbeat Books, 2022). Brain teasers invite you; brain embarrassers are songs you ...

26 Touko 202235min

Morris Altman, "Worker Satisfaction and Economic Performance" (Routledge, 2021)

Morris Altman, "Worker Satisfaction and Economic Performance" (Routledge, 2021)

Today I talked to Morris Altman about his book Worker Satisfaction and Economic Performance (Routledge, 2021). What sometimes gets overlooked is that Adam Smith not only became the “father of capitali...

19 Touko 202235min

Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)

Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)

Today I talked to Zarak Khan and Laurel Newman about their book Building Behavioral Science in an Organization (Action Design Press, 2021). As an academic discipline, behavioral science is as the book...

12 Touko 202232min

Emma Bridger and Belinda Gannaway, "Employee Experience by Design" (Kogan Page, 2021)

Emma Bridger and Belinda Gannaway, "Employee Experience by Design" (Kogan Page, 2021)

Today I talked to Belinda Gannaway, co-author (with Emma Bridger) about her book Employee Experience by Design: How to Create an Effective EX for Competitive Advantage (Kogan Page, 2021). Covid-19 has...

5 Touko 202233min

Mark Sirower and Jeff Weirens, "The Synergy Solution: How Companies Win the Mergers and Acquisitions Game" (HBRP, 2022)

Mark Sirower and Jeff Weirens, "The Synergy Solution: How Companies Win the Mergers and Acquisitions Game" (HBRP, 2022)

Today I talked to Mark L. Sirower about his book (co-authored with Jeff Weirens) The Synergy Solution: How Companies Win the Mergers and Acquisitions Game (HBP, 2022). First impressions really do matt...

28 Huhti 202233min

DDS Dobson-Smith, "You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging" (Lioncrest, 2022)

DDS Dobson-Smith, "You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging" (Lioncrest, 2022)

Today I talked to DDS Dobson-Smith about You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging (Lioncrest, 2022). While the episode’s title ...

21 Huhti 202237min

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