Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman’s own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He’s now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon’s Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Shameen Prashantham, "Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups" (Wiley, 2021)

Shameen Prashantham, "Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups" (Wiley, 2021)

Today I talked to Shameen Prashantham about his book Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups (Wiley, 2021). In a nutshell, the distrust that must ...

17 Helmi 202232min

Martin Wells, "No One Playing: The Essence of Mindfulness in Golf and in Life" (John Hunt, 2022)

Martin Wells, "No One Playing: The Essence of Mindfulness in Golf and in Life" (John Hunt, 2022)

Today I talked to Martin Wells about his new book No One Playing: The Essence of Mindfulness in Golf and in Life (John Hunt, 2022).  As Martin Wells explains, to imagine you’re in control, on a golf c...

10 Helmi 202236min

Leonard Mlodinow, "Emotional: How Feelings Shape Our Thinking" (Pantheon, 2022)

Leonard Mlodinow, "Emotional: How Feelings Shape Our Thinking" (Pantheon, 2022)

Today I talked to Leonard Mdlodinow about his new book Emotional: How Feelings Shape Our Thinking (Pantheon, 2022). "On or around December 1910, human character changed,” Virginia Woolf memorably wrot...

3 Helmi 202246min

Ben M. Bensaou, "Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA" (McGraw Hill, 2021)

Ben M. Bensaou, "Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA" (McGraw Hill, 2021)

Today I talked to Ben M. Bensaou about his new Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA (McGraw Hill, 2021). This episode could have just as easily been called...

27 Tammi 202235min

Minal Bopaiah, "Equity: How to Design Organizations Where Everyone Thrives" (Berrett-Koehler, 2021)

Minal Bopaiah, "Equity: How to Design Organizations Where Everyone Thrives" (Berrett-Koehler, 2021)

Today I talked to Minal Bopaiah about her new book Equity: How to Design Organizations Where Everyone Thrives (Berrett-Koehler, 2021). Remember the Marlboro Man? Of course you do, as he symbolizes the...

20 Tammi 202234min

Coleen Ammerman and Boris Groysberg, "Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work" (HBR Press, 2021)

Coleen Ammerman and Boris Groysberg, "Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work" (HBR Press, 2021)

Today I talked to Colleen Ammerman about her new book (co-authored with Boris Groysberg) Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work (HBR Press, 2021). The statistics...

13 Tammi 202234min

Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)

Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)

Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021). Almost all the new jobs created in Americ...

6 Tammi 202233min

Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)

Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)

Today I talked to Nathalie Nahai new book Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page, 2022) David Brooks once joked that in the end the “revolution” promised us by the Baby...

30 Joulu 202134min

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