John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initiatives flounder and how, conversely, you can increase the odds of success? Then listening to John List will be for you. List takes us through his favorite, highly relevant behavior economic principles: loss aversion, confirmation bias and framing among them. Then this episode digs into why 50 to 90% of initiatives fail to scale. List emphasizes the role that false positives and unscalable ingredients play. As to the secrets of building out an idea, knowing when to quit stands out for reasons worth listening in for. Finally, the importance of scaling a company’s culture explains why the gladiatorial culture at Uber wasn’t sustainable at scale. John List is a professor of economics at both the University of Chicago and the Australian National University. After being the chief economist at Uber and Lyft, he now holds that role at Walmart. He’s also previously been on the Council of Economic Advisers for The White House. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Today I talked to Jon Levy about his new book You’re Invited: The Art and Science of Cultivating Influence (Harper Business, 2021). Jon Levy is a behavioral scientist who over a decade ago founded The...

6 Touko 202134min

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Today I talked to Kim Scott about her new book Just Work: Get Sh*t Done, Fast & Fair (St. Martin's Press, 2021).  Kim Scott and her fellow guest on this episode, Trier Bryant, co-founded the company J...

29 Huhti 202138min

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Princ...

22 Huhti 202132min

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Today I talked to Eric Rupp about his book The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey (TTC, 2020). Eric Rupp is a founding partner at the Transformational Trav...

15 Huhti 202130min

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Today I talked to Adam Bryant about his new book (co-authored with Kevin Sharer), The CEO Test: Master the Challenges That Make or Break All Leaders (Harvard Business Press, 2021). Adam Bryant is mana...

8 Huhti 202134min

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Today I talked to Kali Nicole Gross about her new book (co-authored with Daina Ramey Berry) A Black Women's History of the United States (Beacon Press, 2020). This episode covers a litany of instances...

1 Huhti 202136min

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

Today I talked to David A. Lees about his book Memphis Mayhem: A Story of the Music That Shook Up the World (ECW Press, 2020) David Less has studied Memphis music for over 40 years, including work don...

25 Maalis 202137min

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

Today I talked to David G. White, Jr. about his book Disrupting Corporate Culture: How Cognitive Science Alters Accepted Beliefs About Culture and Culture Change and Its Impact on Leaders and Change A...

18 Maalis 202136min

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