Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Sarah and Larry Nannery, "What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder" (Tiller Press, 2021)

Sarah and Larry Nannery, "What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder" (Tiller Press, 2021)

Today I talked to Sarah and Larry Nannery about their new book What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder (Tiller Press, 2021). What’s it like to ...

23 Joulu 202134min

Thom Hartmann, "The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich" (Berrett-Koehler, 2021)

Thom Hartmann, "The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich" (Berrett-Koehler, 2021)

Today I talked to Thom Hartmann about his new book The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich (Berrett-Koehler, 2021). To hear Thom Hartmann t...

16 Joulu 202125min

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by so...

9 Joulu 202138min

David Avrin, "Why Customers Leave (And How to Win Them Back)" (Career Press, 2019)

David Avrin, "Why Customers Leave (And How to Win Them Back)" (Career Press, 2019)

Today I talked to David Avrin about his new book Why Customers Leave (And How to Win Them Back) (Career Press, 2019). There are three central themes to this book: immediacy (customers want instant gra...

2 Joulu 202133min

Christine Kane, "The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious" (BenBella, 2020)

Christine Kane, "The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious" (BenBella, 2020)

Today I talked to Christine Kane about her book The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious (BenBella, 2020). Sick of ...

26 Marras 202132min

April Rinne, "Flux: 8 Superpowers for Thriving in Constant Change" (Berrett-Koehler, 2021)

April Rinne, "Flux: 8 Superpowers for Thriving in Constant Change" (Berrett-Koehler, 2021)

Today I talked to April Rinne about her new book Flux: 8 Superpowers for Thriving in Constant Change (Berrett-Koehler, 2021) What’s your relationship to change? Do you embrace it, filled with hope for...

18 Marras 202134min

Nika Kabiri, "Money off the Table: Decision Science and the Secret to Smarter Investing" (Houndstooth Press, 2020)

Nika Kabiri, "Money off the Table: Decision Science and the Secret to Smarter Investing" (Houndstooth Press, 2020)

Today I talked to Nika Kabiri about her new book Money off the Table: Decision Science and the Secret to Smarter Investing (Houndstooth Press, 2020). Adam Smith not only helped to create the field of ...

11 Marras 202134min

Michele Wucker, "You Are What You Risk: The New Art and Science of Navigating an Uncertain World" (Pegasus Books, 2021)

Michele Wucker, "You Are What You Risk: The New Art and Science of Navigating an Uncertain World" (Pegasus Books, 2021)

Today I talked to Michele Wucker about her new book You Are What You Risk: The New Art and Science of Navigating an Uncertain World (Pegasus Books, 2021) Your risk fingerprint is a mixture of how pers...

4 Marras 202133min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
tervo-halme
politiikan-puskaradio
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
viisupodi
otetaan-yhdet
rss-asiastudio
rss-mina-ukkola
rikosmyytit
the-ulkopolitist
rss-vaalirankkurit-podcast
io-techin-tekniikkapodcast
linda-maria
rss-kiina-ilmiot
rss-kaikki-uusiksi
rss-hyvaa-huomenta-bryssel
rss-kuka-mina-olen