Inside the Playbook: Loren Medina on The Brutal Reality of the Music Industry

Inside the Playbook: Loren Medina on The Brutal Reality of the Music Industry

In this clip of The Manager’s Playbook, publicist Loren Medina shares her journey from leaving Sony to launching Digital Girl in 2009, one of the first social media marketing companies in music. She reflects on navigating the early days of digital marketing, the importance of innovation and branding, and how those experiences shaped her move into PR.

Loren also opens up about the realities of the industry, her work with major artists, and how her family heritage has influenced her path. The conversation closes with the story behind founding Guerrera PR and the values that continue to drive her work today.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/4e0rjJHHyChVBTpuz4ahNh?si=2cXzGUGBSRu9fJy6b_7hhQ


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Jacob Paul on Music Publishing Deals 101

Inside the Playbook: Jacob Paul on Music Publishing Deals 101

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Inside the Playbook: Jacob Paul on Mechanical Royalties

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Inside the Playbook: Jacob Paul on Music Publishing 101

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The Manager’s Playbook 056: Jacob Paul - Music Publishing 101, Master vs Publishing, Mechanical Royalties, Global Royalties, Black Box Royalties & Catalog Ownership

The Manager’s Playbook 056: Jacob Paul - Music Publishing 101, Master vs Publishing, Mechanical Royalties, Global Royalties, Black Box Royalties & Catalog Ownership

You can build a monster Spotify audience and still collect $0 in music publishing royalties. No warning. No system message that says, “Hey, you’re leaving money behind.” That’s because publishing isn’...

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Inside the Playbook: Paris Cole on Artist Management for New Artists

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