Breaking Barriers in Inclusive Venture Capital with Lise Birikundavyi

In Episode 206 of The Business Development Podcast, Kelly Kennedy sits down with Monte Pedersen, a globally recognized strategy execution expert with over 35 years of experience. Monte shares his insights into why 60-90% of strategies fail, emphasizing the critical gap between planning and execution. He outlines how businesses often craft ambitious strategies but fall short due to unclear goals, lack of accountability, and insufficient leadership commitment. Monte introduces practical frameworks for bridging this gap, including clear diagnoses, actionable initiatives, and consistent follow-through. Drawing from his extensive career and the lessons learned in corporate leadership, he provides a roadmap for leaders looking to turn vision into tangible results.The conversation also delves into the transformative power of leadership and personal branding in today's business landscape. Monte highlights how leaders can inspire teams by connecting strategy to purpose and empowering individuals to execute effectively. Drawing from his own journey, including his success in building a LinkedIn following of over 200,000, he emphasizes the importance of authenticity, simplicity, and process in leadership and execution. Packed with actionable advice and inspiring anecdotes, this episode offers invaluable insights for entrepreneurs, executives, and aspiring leaders aiming to overcome the pitfalls of strategy execution and achieve sustained success.Key Takeaways:1. Most strategies fail because of a lack of focus on execution, with 60-90% never being fully implemented. 2. Clear goals and actionable initiatives are essential for turning strategy into results. 3. Leadership must prioritize alignment and accountability to ensure effective execution. 4. Execution is not intuitive; it requires a managed process and consistent follow-through. 5. Organizations don't execute strategies—individuals do, making personal accountability critical. 6. Strategy should be treated as a long-term vision, not constrained by yearly calendars. 7. Success often comes from simplifying processes and making them repeatable. 8. Leadership is about serving, empowering, and inspiring teams, not focusing on personal accolades. 9. Building a personal brand is essential in the modern era, offering influence and connection opportunities. 10. Courageous leadership, including having difficult conversations, is necessary to drive meaningful change. Links referenced in this episode:www.capitalbd.cawww.clarifydeployachieve.comCompanies mentioned in this episode: CDA Group Sodexo Education Services Off Campus Solutions Capital Business Development CapitalBD Aramark Movement Mortgage

26 Tammi 1h 10min

In this episode of The Business Development Podcast, we’re diving into one of the most important tools for your success in 2025 and beyond: personal branding. I’m here to show you why building your personal brand isn’t just a nice-to-have—it’s essential for standing out in today’s competitive world. Together, we’ll explore how authenticity and trust can transform your career, why being discoverable online is a game-changer, and how to leverage your unique expertise to open doors you didn’t even know existed.I’m sharing eight powerful lessons to help you master personal branding, from overcoming imposter syndrome to creating a content strategy that works for you. You’ll learn how to embrace authenticity, continuously grow your skills, and stay relevant in a rapidly changing business landscape. Whether you’re a sales professional, entrepreneur, or just someone ready to take your career to the next level, this episode is packed with practical advice and inspiration to help you build a personal brand that truly sets you apart.Key Takeaways: 1. Personal branding is essential for standing out in today’s competitive business environment. 2. Authenticity builds trust and creates lasting connections with clients and peers. 3. A strong personal brand makes you more discoverable and opens doors to global opportunities. 4. Overcoming imposter syndrome is key to sharing your expertise confidently. 5. Sharing your knowledge authentically positions you as a trusted authority in your field. 6. Personal branding requires consistency and commitment to a long-term strategy. 7. Investing in continuous growth helps you adapt to evolving trends and tools. 8. A clear, intentional content strategy is vital for building visibility and credibility. 9. Personal branding is a lifelong endeavor that follows you across all career paths. 10. Betting on yourself and putting yourself out there leads to opportunities you never imagined. Links referenced in this episode:CapitalBD.caThe Business Development Mastery Program with Kelly KennedyCompanies mentioned in this episode: Capital Business Development

22 Tammi 38min

In Episode 204 of The Business Development Podcast, host Kelly Kennedy welcomes sales expert Marcus Chan for an engaging conversation about sales and personal branding in 2025 and beyond. Marcus, a renowned figure in the B2B sales space and founder of Venli Consulting Group, shares insights from his remarkable career, which includes coaching Fortune 500 sales teams and driving over $700 million in contract value. Together, they explore the evolution of sales strategies, the importance of building trust and authenticity in a competitive market, and actionable tips for professionals looking to level up their social selling and personal branding efforts.Listeners will discover Marcus’s journey from humble beginnings to becoming a Salesforce Top Sales Influencer, including how he leveraged hard work, strategic insights, and a relentless focus on value to inspire and empower others. From his "top five rules for social selling" to the critical elements of an optimized LinkedIn profile, Marcus delivers powerful advice that resonates with sales professionals, entrepreneurs, and business development leaders alike. Don’t miss this episode filled with practical strategies, inspirational stories, and tools to thrive in today’s sales landscape.Key Takeaways: 1. Success in sales and business development requires a balance of hard work, strategic thinking, and adaptability. 2. Social selling is critical in today’s market, and an optimized LinkedIn profile can build trust and credibility. 3. Content should follow a 90% value, 10% pitch rule to engage and nurture audiences effectively. 4. Outbound sales efforts provide greater control over outcomes compared to relying solely on inbound strategies. 5. Personal branding is essential for building trust and standing out in a competitive sales landscape. 6. Creating consistent, high-value content across multiple platforms enhances visibility and trust with potential clients. 7. Tailoring your online presence to align with the expectations of your target audience is key to successful social selling. 8. Confidence in sales is built by consistent effort, embracing challenges, and refining skills over time. 9. Trust and authenticity are powerful differentiators, especially in an age of automation and AI-driven tools. 10. Overcoming fear of video and leveraging it as a medium can significantly enhance personal branding and client engagement. Links referenced in this episode:www.venliconsulting.comwww.capitalbd.caMaster Business Development with Kelly Kennedy – Book Your Free Discovery Session: Book Now

19 Tammi 1h 8min

In this episode of The Business Development Podcast, Kelly Kennedy explores what it takes to succeed as a modern business developer in 2025 and beyond. He breaks down the key skills, characteristics, and tools that every business developer must master, emphasizing that while technology and AI are reshaping the industry, the core of business development remains human connection. Kelly highlights the importance of confidence, adaptability, and personal branding, explaining how social media—especially LinkedIn—has become a non-negotiable tool for success. He also discusses how AI can enhance efficiency but warns against over-reliance, stressing that real relationships are built through direct human interaction like calls, meetings, and face-to-face engagement.The episode also dives into the seven essential tools every business developer needs, including CRM systems, email, video content, and AI-powered platforms. Kelly emphasizes the power of personal branding, encouraging business developers to create authentic and engaging content to establish credibility and attract opportunities. He also shares insights on how to measure success through booked meetings, rather than vanity metrics like emails or social media impressions. Wrapping up, he reassures listeners that despite the evolving landscape, the fundamentals of business development remain unchanged—build trust, create value, and leverage new tools to accelerate success.Key Takeaways:1. Business development in 2025 is still about human connection While AI and social media are powerful tools trust and relationships remain the foundation of success. 2. Confidence is key The best business developers are not fearless but they take action despite fear and project certainty in their messaging. 3. Adaptability separates top performers Meetings will get canceled clients will ghost and strategies will change success comes from adjusting quickly and staying persistent. 4. Personal branding is no longer optional Business developers must actively build their presence on LinkedIn and other platforms to establish credibility and attract opportunities. 5. The best business developers are great listeners Asking thoughtful questions and listening carefully leads to deeper relationships and better business opportunities. 6. Measure success in meetings not outreach The number of booked meetings is the most important metric not the number of calls or emails sent. 7. AI is a tool not a replacement AI can enhance efficiency in research content creation and CRM management but it cannot replace authentic human interactions. 8. Video is becoming a critical tool In an era of polished AI-generated content raw authentic video content helps build trust and differentiate business developers. 9. The right tools make all the difference Must-have tools for business developers include CRM systems LinkedIn Canva for content video editing software like Descript and a quality camera for video branding. 10. We are in the best time in history for business development Technology social media and AI have made finding connecting and engaging with prospects easier than ever those who embrace the tools will thrive.Links referenced in this episode:www.capitalbd.caBusiness Development Mastery Program with Kelly Kennedy Companies mentioned in this episode: Capital Business Development Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and...

15 Tammi 44min

In this episode of The Business Development Podcast, Brad Warren returns to break down the no-nonsense approach every entrepreneur needs to run a profitable business. Known for his operational expertise and relentless focus on numbers, Brad shares why most business owners unknowingly sabotage themselves by failing to track key financial metrics. From pricing strategies to hiring decisions, he explains how understanding your revenue, costs, and labor efficiency can mean the difference between growth and bankruptcy. With his trademark directness, Brad emphasizes the importance of removing emotion from decision-making and letting the numbers guide every move.Throughout the conversation, Brad and Kelly dive into real-world business challenges, including why so many companies struggle with pricing, how to track profitability effectively, and when to make tough staffing decisions. Brad also sheds light on the most common mistakes that lead small businesses into financial trouble and provides practical strategies to avoid them. Whether you’re an established entrepreneur or just starting out, this episode delivers actionable insights to help you stop guessing and start winning in business.Key Takeaways: 1. The market determines pricing, not the business owner, and staying competitive is essential for success. 2. Tracking revenue, costs, and profit margins is crucial—businesses that don’t are operating blindly. 3. Reviewing profit & loss statements monthly and comparing year-over-year data helps spot trends and make informed decisions. 4. Hiring should be slow and deliberate, but underperforming employees should be let go quickly to protect the business. 5. Removing emotion from decisions allows business owners to focus on data-driven strategies rather than gut feelings. 6. Operational excellence comes from strict discipline in processes, not just having a great product or service. 7. Raising prices is necessary to keep up with rising costs and inflation—failure to do so leads to shrinking margins. 8. Employees thrive under different management styles, and strong leaders recognize and adapt to their needs. 9. A business must always come first, as its survival ensures the livelihood of employees and the entrepreneur. 10. Avoiding financial problems doesn’t make them disappear—facing them head-on is the only way to stay in control.Links referenced in this episode:Our Invisible EmpireCapital Business Development Business Development Mastery Program Companies mentioned in this episode: Boulevard Auto Glass White Raven Accounting Econo Basements Econo Roofing Spacious Basement Builders Capital Business Development Calgary Bike Swap Planet Builders Rusted Nuts Mechanical

12 Tammi 1h 21min

Who Needs Business Development: The Power of Active Marketing for Maximum ROI Episode 201 of The Business Development Podcast dives into a critical question for every business owner: Who actually needs business development, and how can active marketing drive greater ROI? Host Kelly Kennedy breaks down why business development is essential for businesses of all sizes, whether you're a solopreneur or a large organization. He emphasizes that passive marketing strategies like ads and social media can help with brand recognition, but they don’t drive consistent revenue in B2B or high-ticket industries. Instead, an 80/20 approach—focusing 80% on active marketing through direct outreach, relationship-building, and strategic engagement—yields the highest return. Kennedy lays out the six fundamental steps for launching a strong business development process, from identifying key industries and decision-makers to leveraging LinkedIn and securing high-value meetings.Listeners will gain actionable insights on how to proactively generate new business, build lasting relationships, and ensure long-term growth by implementing an effective business development strategy. Kennedy also dispels the myth that only struggling businesses need business development—on the contrary, even the most successful companies must continuously pursue new opportunities to avoid stagnation. By prioritizing active marketing and direct engagement, businesses can take control of their sales pipeline, create sustainable revenue streams, and position themselves for success in 2025 and beyond.Key Takeaways: 1. Every business with customers needs business development, whether through a dedicated team or as a solopreneur. 2. Growth is a long-term game; consistent, strategic effort leads to sustainable success. 3. Trust and relationships are the foundation of lasting business success, especially in B2B markets. 4. Passive marketing builds brand awareness, but active marketing drives revenue and real client engagement. 5. The 80/20 rule in business development: 80% active marketing, 20% passive marketing for optimal ROI. 6. Active marketing means direct outreach, personal engagement, and relationship-building ahead of customer needs. 7. Without consistent business development, companies risk stagnation, lost clients, and missed opportunities. 8. LinkedIn is a game-changer for finding and connecting with the right decision-makers. 9. Face-to-face meetings—virtual or in-person—are essential for building trust and securing long-term business. 10. Success in business development is measured by meetings and relationships first—revenue follows naturally. Master Business Development with Kelly Kennedy – Book Your Free Discovery Session Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success. ✔ Proven business development frameworks that drive real results ✔ Personalized coaching tailored to your goals and challenges ✔ Actionable strategies to generate leads, close deals, and grow revenue If you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals. Book NowLinks referenced in this episode:www.capitalbd.ca

8 Tammi 33min

In this milestone 200th episode of The Business Development Podcast, host Kelly Kennedy takes a step back from the usual format for a deeply personal and reflective conversation with his partner, Shelby Hobbs. Together, they celebrate not just the podcast’s incredible journey, but also three major life milestones—the anniversary of Capital Business Development, Kelly’s birthday, and their son’s birthday. The episode offers a rare, behind-the-scenes look at Kelly’s journey from launching the show to navigating the highs and lows of entrepreneurship, podcasting, and personal growth. Shelby, who has been an integral part of the podcast’s success behind the scenes, brings a fresh perspective on the sacrifices, determination, and passion that have fueled Kelly’s relentless commitment to his work and audience. More than just a celebration, this episode dives into the lessons learned from 200 episodes, including the power of authenticity, work-life balance, and perseverance in both business and personal life. Kelly reflects on the key themes that have emerged from his conversations with entrepreneurs—how success often comes with unexpected challenges and how personal growth is just as critical as professional ambition. The discussion also touches on the realities of being a public-facing entrepreneur, the impact of the show on listeners worldwide, and what the future holds for the podcast. Whether you're a long-time listener or a newcomer, this episode is a heartfelt, insightful, and inspiring reflection on what it takes to build something meaningful—and keep showing up, no matter what.Key Takeaways: 1. Authenticity is the key to lasting success in both business and relationships. 2. Building something great takes relentless commitment and sacrifice.3. Work-life balance is a moving target that requires constant adjustment.4. Entrepreneurship comes with highs and lows—resilience is essential. 5. Your support system plays a crucial role in your ability to succeed. 6. The best opportunities often come from simply showing up, even when it's hard. 7. Success isn’t just about money—it’s about freedom, fulfillment, and impact. 8. Passion projects often turn into life-changing ventures when pursued consistently. 9. Parenting and business both require patience, flexibility, and vision. 10. Every milestone is a reminder to reflect, appreciate, and plan for what’s next. Master Business Development with Kelly Kennedy – Book Your Free Discovery SessionBusiness growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success.✔ Proven business development frameworks that drive real results✔ Personalized coaching tailored to your goals and challenges✔ Actionable strategies to generate leads, close deals, and grow revenueIf you're serious about taking your business development skills to the next level, let’s talk. Book your free discovery session today and see how this program can help you achieve your goals.Start now: Capital Business Development Mastery Program

5 Tammi 1h 6min

In this episode of The Business Development Podcast, host Kelly Kennedy celebrates the show’s 199th episode, coinciding with the dawn of 2025. Kennedy reflects on the remarkable journey of reaching the 200-episode milestone, emphasizing the dedication, family support, listener engagement, and sponsor contributions that made the achievement possible. He offers insights into how success in podcasting mirrors the principles of business development—consistency, strategic planning, and a commitment to delivering value.The episode also revisits the core principles of business development, redefining it for the modern era. Kennedy highlights the strategic role of identifying and pursuing new opportunities, differentiating business development from account management and sales. He stresses the importance of human connections, active outreach, and leveraging digital tools like LinkedIn. He also advocates for setting clear growth targets, regularly reviewing marketing materials, and building personal brands to establish trust and engagement. Concluding the episode, Kennedy underscores the value of persistence and measurable success in securing meetings as the cornerstone of business growth, aiming to empower listeners to thrive in the new year.Key Takeaways: 1. Business development is about creating new opportunities, building relationships, and driving growth, not managing existing accounts. 2. Set clear revenue growth goals and calculate the number of meetings required to achieve them. 3. Regularly update marketing materials to ensure they are visually appealing, accurate, and engaging. 4. Develop a target list of prospective clients and make consistent outreach efforts to engage them. 5. Identify your ideal customer profile to ensure you’re targeting the right industries, roles, and locations. 6. Build a strong personal brand on platforms like LinkedIn to establish trust and credibility. 7. Human-to-human interactions through calls, emails, and meetings remain essential for building relationships. 8. Persistence is key—expect to make multiple attempts before securing meetings with prospects. 9. Measure success by the number of meetings booked, as they drive long-term revenue opportunities. 10. Plan ahead and stay consistent in your efforts to maintain momentum and achieve sustainable success. Links referenced in this episode:www.capitalbd.caCompanies mentioned in this episode: Capital Business Development Hypervac Technologies Foresight for IT Maverick NDT Inspection Fabled Solutions Plains Equipment Rentals 🚀 Ready to take your business development skills to the next level? Join The Business Development Mastery Program with Kelly Kennedy and transform the way you approach growth. Whether you’re a seasoned pro or just starting out, this program is designed to give you the tools, strategies, and confidence to create new opportunities, build authentic relationships, and drive success like never before. Don’t just learn—master the art of business development and make 2025 your breakthrough year! Let’s build something extraordinary together. 🌟👉 Learn more and sign up today: Book a Discovery Call Now!

1 Tammi 43min