582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)
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582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

Venkat Atluri, McKinsey senior partner and coauthor of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, explains how value creation is shifting from stand-alone enterprises to coordinated networks of collaborators. Drawing on two decades advising leaders in technology, media, and telecom, he outlines what makes ecosystem businesses distinct from traditional conglomerates—and the governance required to make them work at scale.

Atluri emphasizes that ecosystems aren’t about diversification for its own sake, but about following a customer-led thread:

“Start with the customer and then follow the thread—what other problems does that customer have that you can solve together with partners?”

Key Insights from the Conversation

  • Beyond Suppliers: Many firms mistake a supplier list or procurement process for an ecosystem. Atluri is clear:
    “A supplier list is not an ecosystem. An ecosystem is about mutual value creation and sharing in the upside.”


  • Role Clarity Matters: Some firms will anchor the platform, continuously raising the bar for developers and users. Others will participate as contributors, protecting privacy, quality, and customer experience. Scale only comes when “responsibilities, incentives, and accountability” are explicit.

  • Discipline in Operating Models: He advises executives to integrate ecosystem thinking into strategy, but then run deeper, dedicated workstreams to define roles, economics, and governance.

  • Competition Is Ecosystem vs. Ecosystem: Scenario planning must account for new types of disruptors and ask, “What would an ecosystem leader do here?” Over time, Atluri expects the economy to consolidate into a few macro-ecosystems with multiple micro-ecosystems nested beneath them.

  • History as a Control: Symbian and BlackBerry illustrate that large user bases are not moats.

    “Unless you keep raising the bar on your proposition, you lose.”

  • Customer Experience Sets the Standard: Consumer expectations now apply in B2B as well:

    “If something doesn’t work out of the box, that tells you the company is focused on itself, not the customer.”

🎯 Practical Takeaways for Senior Leaders

  • Map a customer segment’s biggest problems and use that to prioritize expansion.

  • Deliberately choose whether to anchor a platform or participate in one—and align capital and talent accordingly.

  • Replace vendor transactions with value-sharing constructs that reward partners for enlarging the pie.

  • Establish governance, metrics, and cultural norms that enable collaboration at scale.

  • Continuously improve the platform to keep developers, customers, and partners engaged.

Atluri’s message is simple but powerful:

“Ecosystems win when they deliver ever-rising value to customers and fair economics to contributors.”

Companies that treat ecosystems as procurement exercises will stall. Those that treat them as strategic systems will build compounding advantages over time.

📚 Get Venkat’s book, The Ecosystem Economy, here: https://shorturl.at/XawOb

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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418: The most important output in a consulting study | management consulting project | benefits case (Strategy Skills classics)

418: The most important output in a consulting study | management consulting project | benefits case (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss one important thing you always need to present in all of your management consulting projects, a business case. If you are not presenting a business case to a client, or a benefits case, I prefer the word benefits because it makes it clear you are looking for a benefit for a client, if you are not presenting a benefits case to a client you are making it very difficult for the client to make the decision to implement what you are saying in your recommendation as part of your management consulting project. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Tammi 202410min

417: A professor of global politics at University College London, Brian Klaas. FLUKE: Chance, Chaos, and Why Everything We Do Matters

417: A professor of global politics at University College London, Brian Klaas. FLUKE: Chance, Chaos, and Why Everything We Do Matters

Welcome to Strategy Skills episode 417, an interview with the author of Fluke: Chance, Chaos, and Why Everything We Do Matters, Brian Klaas. In Fluke, myth-shattering social scientist Brian Klaas deep-dives into the phenomenon of randomness, unpicking our neat and tidy storybook version of events to reveal a reality far wilder and more fascinating than we have dared to consider. The bewildering truth is that but for a few incidental changes, our lives - and our societies - would be radically different. Offering an entirely new perspective, Fluke explores how our world really works, driven by strange interactions and random events. Brian Klaas grew up in Minnesota, earned his DPhil at Oxford, and is now a professor of global politics at University College London. He is a contributing writer for The Atlantic, host of the award-winning Power Corrupts podcast, and frequent guest on national television. Klaas has conducted field research across the globe and advised major politicians and organizations including NATO and the European Union.  You can find Brian at BrianPKlaas.com and on Twitter @BrianKlaas. Get Brian’s book here: https://rb.gy/gueipv Fluke: Chance, Chaos, and Why Everything We Do Matters Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

24 Tammi 202447min

416: Consulting workshop best practices (Strategy Skills classics)

416: Consulting workshop best practices (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss consulting workshop best practices. Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsultingsubscribe Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Tammi 20249min

415: If VCs & Gov. join forces we can solve society’s biggest problems. With venture capitalist and lecturer at Stanford University, Arun Gupta

415: If VCs & Gov. join forces we can solve society’s biggest problems. With venture capitalist and lecturer at Stanford University, Arun Gupta

Welcome to Strategy Skills episode 415, an interview with the author of Venture Meets Mission: Aligning People, Purpose, and Profit to Innovate and Transform Society, Arun Gupta. The book argues that if Business, Government, and Society come together, rebuild trust, and collaborate, we have a generational opportunity to address societal challenges―climate change, cybersecurity, disease outbreaks, food insecurity, and education. The book explains, with hope and passion, how our existing entrepreneurial ecosystem, with the ideals of democracy, can be the foundation for a new mission-driven capitalism. Arun Gupta is a venture capitalist, Lecturer at Stanford University, and Adjunct Entrepreneurship Professor at Georgetown University. He is CEO of NobleReach Foundation, which is focused on catalyzing and inspiring a renewed spirit of national service through innovation. Get Arun’s book here: https://rb.gy/9eu518 Venture Meets Mission: Aligning People, Purpose, and Profit to Innovate and Transform Society Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Tammi 202456min

414: How to resign from your job the right way (Strategy Skills classics)

414: How to resign from your job the right way (Strategy Skills classics)

How can you resign from your job with dignity, compassion, and grace, without burning any bridges with your employer? For this episode, let's revisit a Strategy Skills classic where we share simple principles to help you leave your role in a way that leaves a positive impression on your superiors, colleagues, and organization. Do you have a story about resigning? Tell us more with a comment below. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Tammi 202418min

413: Best-selling author and Harvard Business School professor, Ranjay Gulati — Courageous Leadership

413: Best-selling author and Harvard Business School professor, Ranjay Gulati — Courageous Leadership

Welcome to Strategy Skills episode 413, an interview with the author of Deep Purpose: The Heart and Soul of High-Performance Companies, Ranjay Gulati. In his book, Ranjay reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. Until recently, he chaired the Advanced Management Program, the flagship senior leader executive program, at the school. Professor Gulati has been ranked as one of the top ten most-cited academics in the fields of economics and business by ISI-Incite and has received similar recognition from The Economist, Financial Times, and the Economist Intelligence Unit. Professor Gulati studies how “resilient” organizations—those that prosper both in good times and bad—drive growth and profitability. His work bridges strategy (establishing clear strategic pillars for growth), organizational design (reimagining purposeful and collaborative organizational systems), and leadership (fostering inspired, courageous, and caring execution). Get Ranjay’s book here: https://rb.gy/31r53k Deep Purpose: The Heart and Soul of High-Performance Companies Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Tammi 202453min

412: Overall goal of every consulting interaction (Strategy Skills classics)

412: Overall goal of every consulting interaction (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss the overall goal of every consulting interaction. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

8 Tammi 20248min

411: How important is corporate strategy? (Strategy Skills Classics)

411: How important is corporate strategy? (Strategy Skills Classics)

For this episode, let's revisit a Strategy Skills classic where we discuss the importance of corporate strategy. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

3 Tammi 20249min

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