582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

Venkat Atluri, McKinsey senior partner and coauthor of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, explains how value creation is shifting from stand-alone enterprises to coordinated networks of collaborators. Drawing on two decades advising leaders in technology, media, and telecom, he outlines what makes ecosystem businesses distinct from traditional conglomerates—and the governance required to make them work at scale.

Atluri emphasizes that ecosystems aren't about diversification for its own sake, but about following a customer-led thread:

"Start with the customer and then follow the thread—what other problems does that customer have that you can solve together with partners?"

Key Insights from the Conversation
  • Beyond Suppliers: Many firms mistake a supplier list or procurement process for an ecosystem. Atluri is clear:
    "A supplier list is not an ecosystem. An ecosystem is about mutual value creation and sharing in the upside."


  • Role Clarity Matters: Some firms will anchor the platform, continuously raising the bar for developers and users. Others will participate as contributors, protecting privacy, quality, and customer experience. Scale only comes when "responsibilities, incentives, and accountability" are explicit.

  • Discipline in Operating Models: He advises executives to integrate ecosystem thinking into strategy, but then run deeper, dedicated workstreams to define roles, economics, and governance.

  • Competition Is Ecosystem vs. Ecosystem: Scenario planning must account for new types of disruptors and ask, "What would an ecosystem leader do here?" Over time, Atluri expects the economy to consolidate into a few macro-ecosystems with multiple micro-ecosystems nested beneath them.

  • History as a Control: Symbian and BlackBerry illustrate that large user bases are not moats.

    "Unless you keep raising the bar on your proposition, you lose."

  • Customer Experience Sets the Standard: Consumer expectations now apply in B2B as well:

    "If something doesn't work out of the box, that tells you the company is focused on itself, not the customer."

🎯 Practical Takeaways for Senior Leaders
  • Map a customer segment's biggest problems and use that to prioritize expansion.

  • Deliberately choose whether to anchor a platform or participate in one—and align capital and talent accordingly.

  • Replace vendor transactions with value-sharing constructs that reward partners for enlarging the pie.

  • Establish governance, metrics, and cultural norms that enable collaboration at scale.

  • Continuously improve the platform to keep developers, customers, and partners engaged.

Atluri's message is simple but powerful:

"Ecosystems win when they deliver ever-rising value to customers and fair economics to contributors."

Companies that treat ecosystems as procurement exercises will stall. Those that treat them as strategic systems will build compounding advantages over time.

📚 Get Venkat's book, The Ecosystem Economy, here: https://shorturl.at/XawOb

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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311: How accurate was our financial model for the market entry strategy study? (Strategy Skills Classics)

311: How accurate was our financial model for the market entry strategy study? (Strategy Skills Classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how accurate our financial model for the market entry strategy study is. Watch the video version here: How accurate was our financial model for the market entry strategy study? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Tammi 202313min

310: Top-down view of energy (Strategy Skills classics)

310: Top-down view of energy (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic about the top-down view of energy. It is crucial to provide boundaries when discussing sector-wide issues or the executives may get lost in the details and miss the key levers. Watch the video version here: Top-Down View of Energy Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Tammi 20239min

309: Dr. Wendy Suzuki, How to improve your performance, the right way

309: Dr. Wendy Suzuki, How to improve your performance, the right way

For this episode, let's revisit a Strategy Skills classic where we interview an amazing neuroscientist, Dr. Wendy Suzuki. Wendy and Michael discuss how much many of us compromise our cognition and what can be done to improve our performance. You may be able to brag about that 1 a.m. email but if you could monitor your level of cognition you would quickly see, "Oh my God! This is not good." What is it doing for your brain? What is it doing for your executive functions in the prefrontal cortex? Leadership is not just about managing a team and setting goals for them. This is such a one-dimensional definition of leadership. Leadership is whether you can be fulfilled by what you are doing, be able to get up in the morning, and not kill yourself in the process of meeting a goal that some shareholder wants you to meet. You have to distinguish between health and performance. You can be performing quite high but you can be doing some dangerous things to push those numbers up or to push that productivity up. Just because you are performing well does not mean you are doing it in a sustainable way. If you enjoy the conversation and would like to learn more from Wendy, we recommend you read her engaging and practical book "Healthy Brain, Happy Life: A Personal Program to Activate Your Brain and Do Everything Better." Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

4 Tammi 20231h 14min

308: Management consulting storyboards (Strategy Skills classics)

308: Management consulting storyboards (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we share one of our more in-depth episodes taken as a sample video from one of our strategy studies. This episode is complimentary and available on iTunes, Youtube, Spotify, and many other podcast players. Watch the video version here: How do I build the storyboard and why is it done so early?  Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Tammi 202320min

307: Adi Ignatius, Diving deep into enduring business ideas

307: Adi Ignatius, Diving deep into enduring business ideas

Welcome to Strategy Skills episode 307, an episode with the Editor-in-Chief of the Harvard Business Review Group, Adi Ignatius. In this episode with Adi Ignatius, we discussed timeless pieces from the Harvard Business Review, deep-dived into the business ideas and concepts within, and discussed how its perspective on business ideas helps us prepare for the future. Adi shared how HBR's mission changed from the time it was founded and how it is improving for readers. Adi Ignatius oversees the editorial activities of Harvard Business Review, hbr.org, and HBR's book-publishing unit. Prior to joining HBR in 2009, Mr. Ignatius was the No. 2 editor at TIME. He is the editor of two books: President Obama: The Path to the White House and Prisoner of the State: The Secret Diaries of Premier Zhao Ziyang. Both made the New York Times Bestseller List. Adi lived and worked overseas for nearly 20 years. He was Editor of Time's Asian edition and served as Beijing Bureau Chief and Moscow Bureau Chief for the Wall Street Journal. He is also host of the HBR Channel. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

28 Joulu 202249min

306: Carolyn Buck Luce, Be your own hero

306: Carolyn Buck Luce, Be your own hero

Welcome to Strategy Skills episode 306, an episode with one of America's most respected and accomplished voices on women as leaders and their relationship with power, Carolyn Buck Luce. Have you ever wondered what the world looks like from someone else's point of view? We are all born different, with unique perspective, set of skills, talent, and experience, and with this combination, we can write our own story and design a life that is aligned with our purpose and meaning. As Carolyn said, "If you want to live in a way that is worth dying for, you can choose the most epic story for yourself knowing that you already have everything you need to have a life of meaning and purpose. The only question is how you want to invest your time, your trust, your talent, and your treasures." Carolyn Buck Luce is a sought-after speaker, she was appointed by New York City's former Mayor Bloomberg to his Commission on Women's Issues and has co-authored numerous articles in the Harvard Business Review on women's leadership, as well as diversity and inclusion. Across five decades, Carolyn has been a successful diplomat, Wall Street banker, management consultant, healthcare futurist, talent innovator, professor, author, philanthropist, wife, mother, and grandmother. Carolyn's life journey navigating a man's world has given her a unique perspective on living an epic life of meaning and purpose, regardless of the obstacles. Today, she uses her proprietary Decade Game to coach leading women around the globe to step fully into their power at home, at work, and in the world. Connect with her at carolyn@mydecadegame.com. Get Carolyn's book here: Epic!: The Women's Power Play Book. Carolyn Buck Luce Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Joulu 20221h 7min

305: Dr. Mindy Weinstein, How to use scarcity to drive sales

305: Dr. Mindy Weinstein, How to use scarcity to drive sales

Welcome to Strategy Skills episode 305, an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers. Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School. Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home. Get Mindy's book here: The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Joulu 202249min

304: Dr. Ella F. Washington, DEI: The foundation of workplace utopia

304: Dr. Ella F. Washington, DEI: The foundation of workplace utopia

Welcome to Strategy Skills episode 304, an episode with Dr. Ella F. Washington, the author of The Necessary Journey: Making Real Progress on Equity and Inclusion. How do we build an environment where employees feel safe to be themselves? Who is responsible for creating an organization that values and embraces diversity, equity, and inclusion? And what do we truly need to achieve, sustain, and maintain the workplace utopia that we dreamed of? Dr. Ella F. Washington is an organizational psychologist and DEI expert with a wealth of experience through her involvement as the Founder and CEO of Ellavate Solutions, a Professor of Practice at Georgetown University's McDonough School of Business, and the co-host of Gallup's Center of Black Voices Cultural Competence Podcast. Dr. Washington continues to deepen her research pipeline and thought leadership as a Gallup Senior Scientist studying inclusive leadership, strengths and other DEI workplace topics. She has global consulting experience in the human capital space, which has allowed her to impact clients across a myriad of industries including financial services, sports & entertainment, oil & gas, higher education and government. Previously, Dr. Washington worked at Gallup and led the Diversity and Inclusion practice where she provided insight to clients on issues of culture, strategic DEI and engagement. The Necessary Journey: Making Real Progress on Equity and Inclusion. Dr. Ella F. Washington Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Joulu 202246min

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