582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

582: McKinsey's Venkat Atluri, How to thrive in the ecosystem economy (Strategy Skills classics)

Venkat Atluri, McKinsey senior partner and coauthor of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, explains how value creation is shifting from stand-alone enterprises to coordinated networks of collaborators. Drawing on two decades advising leaders in technology, media, and telecom, he outlines what makes ecosystem businesses distinct from traditional conglomerates—and the governance required to make them work at scale.

Atluri emphasizes that ecosystems aren't about diversification for its own sake, but about following a customer-led thread:

"Start with the customer and then follow the thread—what other problems does that customer have that you can solve together with partners?"

Key Insights from the Conversation
  • Beyond Suppliers: Many firms mistake a supplier list or procurement process for an ecosystem. Atluri is clear:
    "A supplier list is not an ecosystem. An ecosystem is about mutual value creation and sharing in the upside."


  • Role Clarity Matters: Some firms will anchor the platform, continuously raising the bar for developers and users. Others will participate as contributors, protecting privacy, quality, and customer experience. Scale only comes when "responsibilities, incentives, and accountability" are explicit.

  • Discipline in Operating Models: He advises executives to integrate ecosystem thinking into strategy, but then run deeper, dedicated workstreams to define roles, economics, and governance.

  • Competition Is Ecosystem vs. Ecosystem: Scenario planning must account for new types of disruptors and ask, "What would an ecosystem leader do here?" Over time, Atluri expects the economy to consolidate into a few macro-ecosystems with multiple micro-ecosystems nested beneath them.

  • History as a Control: Symbian and BlackBerry illustrate that large user bases are not moats.

    "Unless you keep raising the bar on your proposition, you lose."

  • Customer Experience Sets the Standard: Consumer expectations now apply in B2B as well:

    "If something doesn't work out of the box, that tells you the company is focused on itself, not the customer."

🎯 Practical Takeaways for Senior Leaders
  • Map a customer segment's biggest problems and use that to prioritize expansion.

  • Deliberately choose whether to anchor a platform or participate in one—and align capital and talent accordingly.

  • Replace vendor transactions with value-sharing constructs that reward partners for enlarging the pie.

  • Establish governance, metrics, and cultural norms that enable collaboration at scale.

  • Continuously improve the platform to keep developers, customers, and partners engaged.

Atluri's message is simple but powerful:

"Ecosystems win when they deliver ever-rising value to customers and fair economics to contributors."

Companies that treat ecosystems as procurement exercises will stall. Those that treat them as strategic systems will build compounding advantages over time.

📚 Get Venkat's book, The Ecosystem Economy, here: https://shorturl.at/XawOb

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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223: How to conduct a value chain analysis (Strategy Skills classics)

223: How to conduct a value chain analysis (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we take a brief look at how to conduct a value chain analysis.  Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9 Maalis 20228min

222: Stan Bernard, MD, M.B.A., How to win the game as a transcender

222: Stan Bernard, MD, M.B.A., How to win the game as a transcender

Welcome to Strategy Skills episode 222, an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products. Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek. For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements. Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine. Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

7 Maalis 20221h 2min

221: What the NYPD teaches us about complex corporate strategy (Strategy Skills classics)

221: What the NYPD teaches us about complex corporate strategy (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss corporate strategy. In this episode, we explain why conventional and step-by-step strategy analysis will always yield the incorrect answers in any corporate strategy study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

2 Maalis 202232min

220: How and when a consultant must disagree (Strategy Skills classics)

220: How and when a consultant must disagree (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics, where we discuss when a consultant must dissent and how it should be done. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

28 Helmi 202213min

219: 5 tips to fight fatigue (Strategy Skills classics)

219: 5 tips to fight fatigue (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we shared five tips to fight fatigue. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

23 Helmi 202216min

218: Kindra Hall, How to control your life through storytelling

218: Kindra Hall, How to control your life through storytelling

Welcome to Strategy Skills episode 218, an episode with a sought-after keynote speaker and a National Champion storyteller, Kindra Hall. Get Kindra's book here: https://amzn.to/3sRmOp3 In this episode, Kindra spoke about the importance of understanding the power of stories that an individual tells and believes and how it impacts our daily lives. She discussed how self-stories influence everything you do, everything you say, and everything you are. Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today's communication challenges. Kindra is one of the most sought-after keynote speakers trusted by global brands to deliver presentations and training that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling. What began as a chance encounter at age 13 with a storytelling cassette tape grew into a passion for not only telling stories, but a mastery for teaching others the methods and science of storytelling so they can better tell their own. Kindra was a National Champion storyteller, a member of the Board of Directors of the National Storytelling Network and has her master's degree in communications where she conducted original research studying the role of storytelling in defining and revealing organizational culture. She is a former Director of Marketing and VP of Sales. Today, Kindra's work can be seen at Inc.com, Entrepreneur.com and as a contributing editor for SUCCESS Magazine. Kindra's message spans all industries and her clients include Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School. Her much anticipated book will be released by Harper Leadership in the fall of 2019. Regardless of the industry, Kindra has become a conference favorite for her clients. The blend of inspiration and education in her keynotes mean that audiences leave feeling excited and equipped to finally put their stories to work in a tangible way. Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out. Kindra Hall: https://amzn.to/3sRmOp3 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Helmi 202251min

217: Period case studies (Strategy Skills classics)

217: Period case studies (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss a special type of case study called a period case study which is significantly harder to do, but incredibly useful. Most consultants prefer case studying the latest and greatest fad, which is extremely misleading, as explained in this podcast. Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

16 Helmi 202212min

216: The organizational design stream (Strategy Skills classics)

216: The organizational design stream (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss the tough work being done by the Organizational Design team. We discuss the three tensions which drive all Organizational Design recommendations and the trade-offs required. We also spoke about the most important requirement to implement a new culture and structure at any company, and it is quite simple to do. As you will see, the Organizational Design stream is struggling in the study. Click here to see the full Corporate Strategy & Transformation study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Helmi 202215min

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