Marketing That Delivers: Direct Response Tactics for Private Equity with John Dwyer

Marketing That Delivers: Direct Response Tactics for Private Equity with John Dwyer

🕒 Episode Timestamps & Show Notes 00:00 – Introduction Alex welcomes John Dwyer, Founder of The Institute of WOW, to explore how direct response marketing can drive real results for private equity firms and their portfolio companies. 00:53 – What is WOW Factor Marketing? John explains his flipped model: get prospects to try your product so they fall in love with your brand—not the other way around. 02:16 – The Power of Incentives Examples like McDonald’s Happy Meals and Kellogg’s...

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How to Drive Organic Growth in a Private Equity Backed Company

How to Drive Organic Growth in a Private Equity Backed Company

Alex Rawlings speaks with Nigel Green on why private equity firms struggle with organic growth and how better hiring, faster execution, and customer focus can unlock value. ⏱️ Timestamps & Key Takeawa...

21 Huhti 36min

How to Double EBITDA in 3 Years The Multi-Unit Retail Playbook

How to Double EBITDA in 3 Years The Multi-Unit Retail Playbook

Alex Rawlings speaks with Jeff Helfgott, CEO of Boardroom Salon, about scaling PE-backed multi-unit businesses. They discuss talent strategy, retention, resilience, and how to turn operational fixes i...

14 Huhti 37min

The investing strategy in the franchising and multi-unit retail sector

The investing strategy in the franchising and multi-unit retail sector

Mike Esposito shares his journey from a 30-year career at Goldman Sachs to co-founding Franchise Equity Partners, highlighting their differentiated approach to private equity through franchising and m...

7 Huhti 28min

Mastery of the Psychology of Change & Transformation

Mastery of the Psychology of Change & Transformation

Guest: Meg Pogue, Founder, Mission Squared Host: Alex Rawlings Meg Pogue joins Alex to discuss the psychology behind change in private equity-backed businesses. A former CEO who scaled her company fro...

31 Maalis 28min

Scaling a Home Services Business

Scaling a Home Services Business

Guest: David Williams, CEO, Advantage Services Group (ASG) Host: Alex Rawlings David Williams joins Alex to share how he transitioned from consulting into entrepreneurship through acquisition — and s...

24 Maalis 26min

Balance Sheet First Investing Like an Operator, Not Traditional PE

Balance Sheet First Investing Like an Operator, Not Traditional PE

In this episode, Alex Rawlings speaks with Andrew Sachs, Founder of Mauloa, about why he believes the traditional private equity model is fundamentally flawed — and what a long-term alternative looks ...

17 Maalis 21min

The lessons from Formula 1 to 22 acquisitions by a Private Equity-backed CTO

The lessons from Formula 1 to 22 acquisitions by a Private Equity-backed CTO

In this episode, Alex sits down with Peter Rossi, a UK-based CTO with 25+ years in technology and 15 years in commercial leadership. From running trackside IT at McLaren to leading 22 acquisitions in ...

10 Maalis 22min

What Two PE Exits Taught James About Winning as a CFO

What Two PE Exits Taught James About Winning as a CFO

In this episode, host Alex Rawlings welcomes James Carver, a seasoned CFO with two private equity-backed exits under his belt. James shares his unique journey from the trading desk to executive leader...

3 Maalis 28min

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