Marketing That Delivers: Direct Response Tactics for Private Equity with John Dwyer

Marketing That Delivers: Direct Response Tactics for Private Equity with John Dwyer

🕒 Episode Timestamps & Show Notes 00:00 – Introduction Alex welcomes John Dwyer, Founder of The Institute of WOW, to explore how direct response marketing can drive real results for private equity firms and their portfolio companies. 00:53 – What is WOW Factor Marketing? John explains his flipped model: get prospects to try your product so they fall in love with your brand—not the other way around. 02:16 – The Power of Incentives Examples like McDonald’s Happy Meals and Kellogg’s...

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Hire the Best Executives with this Playbook with Jordan Burton

Hire the Best Executives with this Playbook with Jordan Burton

Welcome to The Private Equity Podcast, by Raw Selection, hosted by Alex Rawlings. In today's episode, Jordan Burton shares his expertise on hiring, training, and evaluating executives. They discuss co...

4 Maalis 202550min

Using AI and Technology to Drive Value Creation in Private Equity with Ron Ramanujam

Using AI and Technology to Drive Value Creation in Private Equity with Ron Ramanujam

Welcome back to the Raw Selection Private Equity Podcast. Today’s guest is Ron Ramanujan, Technology Transformation Operating Partner, discussing value creation, tech transformation, AI, and cybersecu...

25 Helmi 202531min

Shifting from Founder-Led to Data-Driven Decision Making in Private Equity with Jeff Wigle

Shifting from Founder-Led to Data-Driven Decision Making in Private Equity with Jeff Wigle

Welcome to The Private Equity Podcast, by Raw Selection. Today’s guest is Jeff Wigle, Managing Director at Banyan Capital Partners, a lower-to-middle market private equity firm based in Canada. Jeff s...

18 Helmi 202533min

Driving SME Growth to Double-Digit Exit Multiples with Sanjay Chandra

Driving SME Growth to Double-Digit Exit Multiples with Sanjay Chandra

Welcome back to The Private Equity Podcast, by Raw Selection. Our host, Alex Rawlings is joined by Sanjay Chandra, Managing Partner of Trinity Investors, a Private Equity firm based in Texas. Sanjay b...

11 Helmi 202530min

What is Liquid Private Equity with Randy Cohen and Jean-Louis Lelogeais

What is Liquid Private Equity with Randy Cohen and Jean-Louis Lelogeais

Welcome to The Private Equity Podcast, by Raw Selection. Host Alex Rawlings interviews Randy Cohen, a lecturer at Harvard Business School, and Jean-Louis Lelogeais, co-founders of PEO Partners. Togeth...

4 Helmi 202556min

Driving Cultural Change in Portfolio Companies with Jon Sonnenschein

Driving Cultural Change in Portfolio Companies with Jon Sonnenschein

Welcome back to The Private Equity Podcast, by Raw Selection! Today’s guest is Jon Sonnenschein, Private Equity Operating Partner and former SaaS and software CEO. Jon shares insights on driving cultu...

28 Tammi 202525min

Strategic Insights on Exit Planning with Christen Paras

Strategic Insights on Exit Planning with Christen Paras

Welcome back to The Private Equity Podcast, by Raw Selection! Today, we’re joined by Christen Paras, Partner of the Transaction Team at MiddleGround Capital, to explore innovative exit strategies and ...

21 Tammi 202527min

The Power of Simplicity Done Right With Brad Armstrong

The Power of Simplicity Done Right With Brad Armstrong

Welcome back to the Private Equity Podcast by Raw Selection! Joining me today is Brad Armstrong, Partner at Lovell Minnick, a Private Equity firm celebrating its 25th anniversary. Brad shares insights...

14 Tammi 202528min

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