FANOCRACY with David Meerman-Scott: Turning Prospects Into Raving Fans
Heads Up Adviser15 Kesä 2020

FANOCRACY with David Meerman-Scott: Turning Prospects Into Raving Fans

It's a paradox, but we find most connections inside the specific group by separating ourselves from the crowd.

Not only do we become loyal to the brand that brought us together and find it hard to replace, but we defend our choice in front of our colleagues, friends, family, and even convince them to join in.

However, is it possible to create a "tribe" in B2B business and specifically insurance, that most clients find... "boring"? Will HRs, CFOs, and CEOs discuss your brokerage company at a cocktail party with their peers telling them what an enjoyable experience they had?

One man knows.

David Meerman-Scott is joining us on the Heads Up Adviser Show to talk about the concept of "Fanocracy" described in his latest book, which he co-authored with his daughter Reiko Scott.

TUNE IN to our latest episode [FANOCRACY: Turning Prospects Into Raving Fans with David Meerman-Scott], and learn how to create a passion for your company and service, attract clients and keep them (almost) forever.

Here's what we cover:

The difference between FANDOM and FANOCRACY

How businesses grow big by creating a tribe

The neuroscience behind building fans

Fanocracy for B2B Business

How to build a tribe of fans on social media

---

David Meerman-Scott & Reiko Scott [FANOCRACY] on Amazon >> https://amzn.to/3d24SOM

Meet John Sbrocco & Craig Lack at High Stakes Advising 2020 (Aug 3-4) >> https://headsupadviser.com/high-stakes-advising-2020/

1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV

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