Mark Cowan's Smart Automation System - How Put It Forward Powers Business Growth | EP72

Discover how automation and AI are transforming modern enterprises in this captivating episode of the AI Agents Podcast.

Mark Cowan, Head of Product at Put It Forward, shares how his team has been using AI-driven decision automation to help businesses scale operations, personalize customer experiences, and boost performance—with fewer manual touchpoints.

From revenue optimization and churn prediction to project portfolio management and back-office efficiencies, Mark unpacks real-world enterprise use cases powered by long-term memory AI agents.

We also dive into the nuanced differences between automation, AI, and agentic systems, and explore the crucial role digital labor will play in the future of work.

Whether you’re integrating AI into your customer workflows, enhancing decision intelligence, or curious about how agentic AI intersects with traditional automation, this episode offers deep insight into the tools shaping the next generation of enterprise growth.

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⏰ TIMESTAMPS:

0:00 - AI’s Role In Modern Enterprises

1:07 - Introducing Mark Cowan Of Put It Forward

2:06 - Early Enterprise Use Of AI

4:40 - Predicting The Future Of AI Integration

8:00 - Real World Use Cases For AI Solutions

14:00 - Understanding Automation Vs Agentic AI

21:00 - The Limits Of Generalized AI Agents

26:00 - How Agents Could Replace Entry-Level Roles

39:00 - Enhancing Decision Making With Agentic AI

43:00 - AI Implementation Advice For Enterprises

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