I'm working on the Zeitgeist
AI Today3 Syys 2025

I'm working on the Zeitgeist

I've been working on a business intelligence platform leveraging AI and 30 years in journalism and content strategy. It's the toughest professional project of my career. And I have no idea if I will win. But just like life, Zeitgeist is all about the journey, not the destination. What I am learning is more important than any long form feature we might generate. Knowledge graphs, ontologies, taxonomies, and patience. Hope you will stick around on this crazy adventure.


I'm Dave Thackeray - leadership coach, content strategist, and endlessly curious Berlin-based berk.


Email me at dave@wordandmouth.com to test Zeitgeist for your business.

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The collapse of training

The collapse of training

When AI ingests all your company's documents and makes it easy for every colleague to get answers on every facet of their job, are we empowering people - or lobotomising them?Is the training struggle,...

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Who Taught the Machine to Forget?

Who Taught the Machine to Forget?

Three companies. Three crises. One unsettling question about what happens when you let machines do the remembering.In this episode: how a cheese shop and a 313-ship fleet solved the same problem from ...

8 Touko 26min

Why Your Company is a Giant, Amnesiac Goldfish (And How to Finally Build It a Brain)

Why Your Company is a Giant, Amnesiac Goldfish (And How to Finally Build It a Brain)

Your organisation generates a staggering mountain of data every single day. Slack threads ping, Jira tickets multiply, and emails fly back and forth at the speed of light. You have terabytes of perfec...

7 Touko 53min

10x your AI results with this ultimate context engineering lesson

10x your AI results with this ultimate context engineering lesson

On today's show we create a business to show you the huge improvements in gravitating beyond prompt engineering to the new community of practice we call context engineering.You'll be rocked by the res...

5 Marras 202549min

When's the right time to go all-in with AI?

When's the right time to go all-in with AI?

Two of the most important voices in AI spoke out this week. Andrej Karpathy, one of the algorithm's greatest philosophers, was in conversation with Dwarkesh Patel talking praisingly and cautiously abo...

18 Loka 202514min

ELephantLM: the AI that never forgets!

ELephantLM: the AI that never forgets!

If only that was the real name. After all this time begging frontier labs to build an LLM that learns from its mistakes and applies its discoveries at inference time...Welcome to AI Today!

13 Loka 202537min

brAIn: thinking of the future?

brAIn: thinking of the future?

The Dragon Hatchling is a remarkable research paper that reboots modern AI as a model that approximates how our brains work.Today's show is a fascinating discussion and I implore you to both enjoy it ...

1 Loka 202529min

Does AI work?

Does AI work?

It's the one thing every business leader needs to know.If I put AI to work in my organisation, will it screw everything up?While we should all be in experiment mode right now - until someone figures o...

26 Syys 202527min