AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum

For decades, cybersecurity vendors have armed defenders with dashboards filled with red alerts. But they rarely delivered solutions. As Tsion (TJ) Gonen put it in our recent conversation: “97% of tools just showed you a red screen that said, basically, ‘you suck.’” No remediation. No action. Just fatigue.That paradigm is ending—and AI is the catalyst.Gonen, a veteran cybersecurity leader and founder of Protego Labs (acquired by Check Point), has spent three decades watching the industry wrestle with inefficiency. Today, he sees a profound shift. “Security teams don’t want more tools,” he told me. “They want outcomes. They want closed loops.”This point echoes what Dorit Dor, CTO of Check Point, told me: AI isn’t just another layer of detection. It must act—autonomously and in real-time. At Clarity, we see this daily as we intercept deepfakes and AI-generated phishing attacks that move too fast for human intervention.But before the shift to AI, Gonen argues, the security industry was already in trouble. Too much noise. Not enough signal. “Cybersecurity reached a tipping point even before AI,” he said. “People began to question if the whole model was working.”AI, he believes, doesn’t just enhance existing tools—it reshapes the game. From reducing product development costs to enabling automated response, AI democratizes defense the same way it democratized attack. “The ability to close loops automatically is what makes AI transformational,” he said.It’s a point that also came up in my conversation with Shahar Peled of Terra Security. Shahar talked about replacing manual pentesting with agentic AI. Gonen’s vision is broader: don’t just find issues—resolve them, immediately and autonomously.Yet many founders, he warns, still fall into the same trap: mistaking incremental tech improvements for true breakthroughs. “Real differentiation isn’t just in the tech,” Gonen said. “It’s in how well you integrate into operational workflows.”This distinction—between technology and execution—reminds me of what Tsion (TJ) shares with leaders like Tom Mes: the CISO’s job has become impossibly complex. What they need now isn’t another blinking dashboard. It’s simplicity. Precision. And trust.Looking ahead, Gonen doesn’t expect a flood of brand-new threat categories. Instead, he sees opportunity in rethinking how we solve familiar ones. “You don’t have to invent new problems to build great companies,” he said. “You just have to solve the old ones better—with AI.”The future, he believes, belongs to startups that deliver true operational integration and seamless user experience—not flashy tech for its own sake. His call to entrepreneurs: don’t bolt AI onto your platform. Build with it from day one.My biggest takeaway? The next generation of cybersecurity leaders won’t be judged by how many alerts they generate. They’ll be judged by how many threats they prevent—automatically.We’ve reached a breaking point. Organizations that embrace AI as a core strategy—not just a feature—will define the next era of cybersecurity.About Michael Matias:Michael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Jaksot(1163)

The Human Zero Day Series | Ep1159: Daniel Flowe: Building Trust in Digital Identity

The Human Zero Day Series | Ep1159: Daniel Flowe: Building Trust in Digital Identity

What happens when your “meatspace” identity can no longer keep up with your digital life? Daniel Flowe, Head of Digital Identity at the London Stock Exchange Group, takes us inside the tectonic shift reshaping how we verify who we are online. From the flaws of content-based systems to the promise—and risks—of government-issued e-IDs, he unpacks what equitable, secure, and scalable identity should look like in an AI-infused world. With insights drawn from India, Africa, and beyond, Daniel reveals why the West is lagging—and what we must do to catch up.

9 Elo 18min

The Human Zero Day Series | Ep1158: Beni Beeri Issembert: Who Am I in AI?

The Human Zero Day Series | Ep1158: Beni Beeri Issembert: Who Am I in AI?

Beni Beeri Issembert’s journey from aspiring philosopher to Head of AI Research and Ethics at Metaphysic is anything but linear. With a deep reverence for Nietzsche and an early curiosity about ethics in technology—long before it became a buzzword—Beni brings a rare perspective to synthetic media and AI. In this thought-provoking conversation, he explores how deepfakes challenge our sense of truth, what it means to have an identity in a world of synthetic realities, and why human discernment remains our most powerful tool. As AI continues to blur the lines between real and fake, Beni offers a hopeful yet grounded view on how we might navigate the future—with integrity, curiosity, and resilience.

7 Elo 22min

The Human Zero Day Series | Ep1157: Akis Papadopoulos: Verifying What’s Real

The Human Zero Day Series | Ep1157: Akis Papadopoulos: Verifying What’s Real

Years before deepfakes hit the mainstream, Akis Papadopoulos was already sounding the alarm. From early GAN breakthroughs to today’s ultra-realistic, low-res media threats, he’s led research at the intersection of AI, media forensics, and public trust. In this episode, he explores why detection alone isn’t enough—and how explainability, user experience, and civic responsibility must shape our response to synthetic media.

5 Elo 22min

The Human Zero Day Series | Ep1156: Ilke Demir: Detecting Deepfakes by Heart

The Human Zero Day Series | Ep1156: Ilke Demir: Detecting Deepfakes by Heart

Ilke Demir’s journey from computational geometry to combating deepfakes began with a question: what makes something truly human? At Intel’s Trusted Media team, she developed FakeCatcher, a tool that detects deepfakes using biological signals like heart rate. In this episode, she unpacks the technical, ethical, and social layers of media trust, explaining why provenance and human perception matter as much as detection. Her insights reveal how defending truth in the AI age isn’t just about better algorithms—it’s about understanding people.

3 Elo 24min

The Human Zero Day Series | Ep1155: John Sohrawardi: Bridging AI and Humans in Deepfake Detection

The Human Zero Day Series | Ep1155: John Sohrawardi: Bridging AI and Humans in Deepfake Detection

John shares his journey into deepfake detection, exploring the challenge of making AI explainable and trustworthy for users like journalists and law enforcement. He dives into the complexities of interpreting AI results, the limits of current tools, and why human insight remains vital. His work bridges cutting-edge technology with real-world understanding to help navigate evolving digital threats thoughtfully and responsibly.

30 Heinä 30min

The Human Zero Day Series | Ep1154: Shuky Peleg: Beyond the Last Defense

The Human Zero Day Series | Ep1154: Shuky Peleg: Beyond the Last Defense

Shuky Peleg reflects on decades in cybersecurity, from mainframes to AI-driven threats. He explains why employees shouldn’t be the last defense line and explores evolving social engineering tactics. Shuky highlights the growing role of automation, risk scoring, and the need for continuous vigilance in a rapidly changing threat landscape.

28 Heinä 21min

The Human Zero Day Series | Ep1153: Assi Ungar: Secure Humans, Not Systems

The Human Zero Day Series | Ep1153: Assi Ungar: Secure Humans, Not Systems

Assi Ungar shares how a career that began with WordPerfect support evolved into leading global cybersecurity at scale. He reflects on why trusting nothing is now a safety measure, why process beats panic, and how empathy—not fear—is the CISO’s strongest tool. He also explores AI’s double-edged role in modern security and why protecting personal spaces is now just as vital as enterprise systems.

26 Heinä 35min

The Human Zero Day Series | Ep1152: Ori Eisen: Identity‑First Defense

The Human Zero Day Series | Ep1152: Ori Eisen: Identity‑First Defense

Fraud‑investigator‑turned‑entrepreneur Ori Eisen revives the 1990s “nobody knows you’re a dog” cartoon to show how today’s Gen‑AI deepfakes make that joke a board‑level risk. Tracing his path from inventing device‑fingerprinting to launching insured, passwordless logins, he argues identity—not credentials—is the internet’s final perimeter, urging enterprises to gauge every transaction by human‑level risk, from library cards to dam controls.

24 Heinä 1h 2min

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