AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum

For decades, cybersecurity vendors have armed defenders with dashboards filled with red alerts. But they rarely delivered solutions. As Tsion (TJ) Gonen put it in our recent conversation: “97% of tools just showed you a red screen that said, basically, ‘you suck.’” No remediation. No action. Just fatigue.That paradigm is ending—and AI is the catalyst.Gonen, a veteran cybersecurity leader and founder of Protego Labs (acquired by Check Point), has spent three decades watching the industry wrestle with inefficiency. Today, he sees a profound shift. “Security teams don’t want more tools,” he told me. “They want outcomes. They want closed loops.”This point echoes what Dorit Dor, CTO of Check Point, told me: AI isn’t just another layer of detection. It must act—autonomously and in real-time. At Clarity, we see this daily as we intercept deepfakes and AI-generated phishing attacks that move too fast for human intervention.But before the shift to AI, Gonen argues, the security industry was already in trouble. Too much noise. Not enough signal. “Cybersecurity reached a tipping point even before AI,” he said. “People began to question if the whole model was working.”AI, he believes, doesn’t just enhance existing tools—it reshapes the game. From reducing product development costs to enabling automated response, AI democratizes defense the same way it democratized attack. “The ability to close loops automatically is what makes AI transformational,” he said.It’s a point that also came up in my conversation with Shahar Peled of Terra Security. Shahar talked about replacing manual pentesting with agentic AI. Gonen’s vision is broader: don’t just find issues—resolve them, immediately and autonomously.Yet many founders, he warns, still fall into the same trap: mistaking incremental tech improvements for true breakthroughs. “Real differentiation isn’t just in the tech,” Gonen said. “It’s in how well you integrate into operational workflows.”This distinction—between technology and execution—reminds me of what Tsion (TJ) shares with leaders like Tom Mes: the CISO’s job has become impossibly complex. What they need now isn’t another blinking dashboard. It’s simplicity. Precision. And trust.Looking ahead, Gonen doesn’t expect a flood of brand-new threat categories. Instead, he sees opportunity in rethinking how we solve familiar ones. “You don’t have to invent new problems to build great companies,” he said. “You just have to solve the old ones better—with AI.”The future, he believes, belongs to startups that deliver true operational integration and seamless user experience—not flashy tech for its own sake. His call to entrepreneurs: don’t bolt AI onto your platform. Build with it from day one.My biggest takeaway? The next generation of cybersecurity leaders won’t be judged by how many alerts they generate. They’ll be judged by how many threats they prevent—automatically.We’ve reached a breaking point. Organizations that embrace AI as a core strategy—not just a feature—will define the next era of cybersecurity.About Michael Matias:Michael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep789: Matt Auron | Co-founder, Evolution

Ep789: Matt Auron | Co-founder, Evolution

Matt Auron is a master coach who supports leaders in fast-growing companies scale into their potential with long-term, sustainable success. As co-founder of Evolution, Matt’s deep intuition, organizational experience and behavioral science expertise allow him to design powerful and customized development solutions for clients. He has worked with organizations like Slack, Snapchat, change.org, Coursera, Tile, Eero, Collective Health, Dropbox and Radiology Partners.Prior to co-founding Evolution, Matt served as the Wisdom Team’s Senior Director and Global Lead at DaVita HealthCare Partners, a culture-focused Fortune 500 healthcare company. There, Matt served as the steward for the culture globally, developing leaders, and facilitating change through coaching, facilitation and training.

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Ep788: Daniel Avital | Chief Strategy Officer, CHEQ

Ep788: Daniel Avital | Chief Strategy Officer, CHEQ

Daniel is the Chief Strategy Officer, and Global Head of Marketing at CHEQ, the leader in Go-to-Market Security. His role spans across company positioning, market and category building, brand and product marketing, comms and demand-generation. Prior to CHEQ, Daniel served as a Senior Director of Strategy at Grey, where he led brand and marketing strategy for leading global brands, including P&G, Fiat Group, GSK and others.

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Ep787: Gary Hagmueller | CEO, Arcion

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Ep786: Leonardo Marcovitz | Founder, More Foods

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After finishing high school in Venezuela, Leandro moved to the USA to study Biomedical Engineering; a degree he pursued as it delivered on his ambitions/cravings for multidisciplinary fields. This interest in varied topics would then become evident by my founding of startups in different fields which include medical devices and management software for groups of farmers. His underlying driver has always been a desire to somehow do good. Then he founded More Foods over 2 years ago when he became obsessed with the idea that we can serve people delicious meats without the need to use animals.

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Ep785: Mike Hollenstein | CEO, eyebobs

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Mike Hollenstein is CEO at eyebobs, leading the company in direct, retail and wholesale growth. He was appointed to the CEO role in December 2017 after joining the organization in July 2016 as VP of Direct & Operations. Prior to joining eyebobs, Hollenstein was Vice President, Merchandising for Sportsman's Guide. As leader of the product management team, he helped Sportsman's Guide deliver over $300M in annual volume. Previously, Hollenstein led the direct purchase division at G&K Services, and from 2000 to 2008 he helped build the Duluth Trading Co. business as Vice President of Product Development.

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Ep784: Michal Gutman | CTO & CISO, Hello Heart

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Michal Gutman is the CTO & CISO at Hello Heart, a healthcare startup that helps patients track, understand, and improve their chronic conditions. Before joining Hello Heart, Michal worked as R&D manager at Trusteer, an Israeli cyber security company acquired by IBM for nearly 1 billion dollars. Michal has over 15 years of software development and research experience, which enabled her to lead (along with her colleagues) the largest Peer-reviewed research on digital health that was conducted by the company. Michal holds a B.Sc. in computer science and biology, with an emphasis on bioinformatics. Before that, Michal served in the elite unit 8200.

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Ep783: Pete Sickle | Co-Founder & CEO, Tel Aviv Heat Rugby

Ep783: Pete Sickle | Co-Founder & CEO, Tel Aviv Heat Rugby

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Ep782: Cynthia Owyoung |  Vice President of Inclusion, Equity, and Belonging, Robinhood

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