AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

AI and the End of Alert Fatigue: A Conversation with Tsion (TJ) Gonen, Cybersecurity Expert

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum

For decades, cybersecurity vendors have armed defenders with dashboards filled with red alerts. But they rarely delivered solutions. As Tsion (TJ) Gonen put it in our recent conversation: “97% of tools just showed you a red screen that said, basically, ‘you suck.’” No remediation. No action. Just fatigue.That paradigm is ending—and AI is the catalyst.Gonen, a veteran cybersecurity leader and founder of Protego Labs (acquired by Check Point), has spent three decades watching the industry wrestle with inefficiency. Today, he sees a profound shift. “Security teams don’t want more tools,” he told me. “They want outcomes. They want closed loops.”This point echoes what Dorit Dor, CTO of Check Point, told me: AI isn’t just another layer of detection. It must act—autonomously and in real-time. At Clarity, we see this daily as we intercept deepfakes and AI-generated phishing attacks that move too fast for human intervention.But before the shift to AI, Gonen argues, the security industry was already in trouble. Too much noise. Not enough signal. “Cybersecurity reached a tipping point even before AI,” he said. “People began to question if the whole model was working.”AI, he believes, doesn’t just enhance existing tools—it reshapes the game. From reducing product development costs to enabling automated response, AI democratizes defense the same way it democratized attack. “The ability to close loops automatically is what makes AI transformational,” he said.It’s a point that also came up in my conversation with Shahar Peled of Terra Security. Shahar talked about replacing manual pentesting with agentic AI. Gonen’s vision is broader: don’t just find issues—resolve them, immediately and autonomously.Yet many founders, he warns, still fall into the same trap: mistaking incremental tech improvements for true breakthroughs. “Real differentiation isn’t just in the tech,” Gonen said. “It’s in how well you integrate into operational workflows.”This distinction—between technology and execution—reminds me of what Tsion (TJ) shares with leaders like Tom Mes: the CISO’s job has become impossibly complex. What they need now isn’t another blinking dashboard. It’s simplicity. Precision. And trust.Looking ahead, Gonen doesn’t expect a flood of brand-new threat categories. Instead, he sees opportunity in rethinking how we solve familiar ones. “You don’t have to invent new problems to build great companies,” he said. “You just have to solve the old ones better—with AI.”The future, he believes, belongs to startups that deliver true operational integration and seamless user experience—not flashy tech for its own sake. His call to entrepreneurs: don’t bolt AI onto your platform. Build with it from day one.My biggest takeaway? The next generation of cybersecurity leaders won’t be judged by how many alerts they generate. They’ll be judged by how many threats they prevent—automatically.We’ve reached a breaking point. Organizations that embrace AI as a core strategy—not just a feature—will define the next era of cybersecurity.About Michael Matias:Michael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Jaksot(1167)

Ep733: Doug Ludlow | CEO, MainStreet

Ep733: Doug Ludlow | CEO, MainStreet

Doug Ludlow is CEO of MainStreet, a company that helps small businesses and startups claim tax credits most accountants never claim. Before MainStreet, he served as Chief of Staff for Google's SMB and NBU Ads, was Founder of Hipster (acquired by AOL in 2012) and Happy Home (acquired by Google in 2016). Doug has a BA in History and Political Science from the University of California, Los Angeles and currently lives in San Jose with his wife Sara and two children Charlotte and William.

3 Helmi 202221min

Ep732: Edo Yahav | VP R&D, GM Israel, SafeBreach

Ep732: Edo Yahav | VP R&D, GM Israel, SafeBreach

Edo is SafeBreach's VP of R&D and IL GM, before SafeBreach, Edo served as Mintigo's VP of R&D (Acquired by Anaplan) where he lead the development of the company's engineering and research groups. Prior to Mintigo, Edo was an engineering manager in Microsoft working on several areas such as Telecom, Windows security, and Azure. Edo has also spent time in his career leading teams at several start-ups mostly in networking and network security. Edo holds a B.Sc in Computer Science from the University of Bar-Ilan.

2 Helmi 202221min

Ep731: Or Lifshitz | CEO & Founder, Sidelines

Ep731: Or Lifshitz | CEO & Founder, Sidelines

Or was drafted into the Israeli Air Force in 1999 and served as an F-16 fighter pilot for 10 years. He holds a BA in Economics from the University of Haifa and an Executive Master of Public Administration from NYU. Upon completing his EMPA, Or joined Supersonic ( Iron Source ) to head their East Coast office. He later on moved back to Israel to join Google as an Industry Manager. Believing that upcoming changes in the regulatory space around the US sports industry will create massive business opportunities, Or decided to start a venture in this market and founded Fantasy Advantage in 2017.

1 Helmi 202222min

Ep730: Akiva Armon | CEO & Founder, Wisesight Technologies Ltd.

Ep730: Akiva Armon | CEO & Founder, Wisesight Technologies Ltd.

Akiva was born in Jerusalem and is married with 4 children, currently living in Ness Harim, as close as possible to nature. He holds a master's degree in physics and electro-optics, and worked in a classified position in the defense industries and was the key engineer of the "Arrow 3" missile and of many and varied classified projects. Since 216, he is the founder of Wisesight, a smooth and straightforward smart parking technology for a better parking experience.

31 Tammi 202220min

Ep729: Elay de Beer | CEO, BUFF

Ep729: Elay de Beer | CEO, BUFF

Elay is the CEO and co-founder @ buff.game, an Israeli based company that completed its IPO in the Tel aviv stock exchange during August 2021. BUFF have developed a loyalty program for video gamers, its a fast growing technology platform. Elay is a father of 3, 44 years old.

30 Tammi 202221min

Ep728: Ron Gonen | Founder & CEO, Closed Loop Partners

Ep728: Ron Gonen | Founder & CEO, Closed Loop Partners

Ron is the Founder and CEO of Closed Loop Partners, a New York based investment firm comprised of venture capital, growth equity, private equity, project finance and an innovation center focused on building the circular economy. Prior to Closed Loop Partners, Ron was the Deputy Commissioner of Sanitation, Recycling and Sustainability in New York City in the Bloomberg Administration, and the Co-Founder and CEO of RecycleBank. Ron received an MBA from Columbia Business School, and has been an Adjunct Professor at his alma mater since 2010.

29 Tammi 202223min

Ep727: Tal Cohen | Founding Partner, Drive and Next Gear Ventures

Ep727: Tal Cohen | Founding Partner, Drive and Next Gear Ventures

Tal is a visionary entrepreneur and investor and is considered one of the leading innovation experts in smart mobility. He is the founding partner of DriveTLV, Israel’s leading smart mobility innovation hub, and Next Gear Ventures. For the past 20 years, Dr. Cohen has been involved with many startups, helping to create companies with billions of dollars in value. Among others, he co-founded and headed ClickFox Inc., currently valued at hundreds of millions of dollars. The company is a global market leader in providing Customer Behavior Intelligence software and services to Fortune 1000 companies.

29 Tammi 202221min

Ep726: Omri Katz | Founder & CEO, Dialogue

Ep726: Omri Katz | Founder & CEO, Dialogue

Omri is an entrepreneur by heart, and tech has been a part of his life since he was a teenager. Omer served in a tech unit in the army and later went to study Law & Business. Shortly after, he founded his first company that failed, but his second company was acquired. Dialogue was founded 3 years ago.

28 Tammi 202221min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-lahtijat
oppimisen-psykologia
pomojen-suusta
rss-rahamania
lakicast
rss-neuvottelija-sami-miettinen
herrasmieshakkerit
rss-ammattipodcast
rss-yritys-ja-erehdys
rss-rahataito-podcast
inderespodi
rss-myynti-ei-ole-kirosana
rahapuhetta
rss-inderes