171. $100M CEO Explains How to 10x Your Brand with Storytelling ft. Heidi Somers

171. $100M CEO Explains How to 10x Your Brand with Storytelling ft. Heidi Somers

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What’s up, Rock Nation! Today we’re joined by Heidi Somers - YouTuber, entrepreneur, and founder of Buffbunny Collection. Over the past nine years, she’s scaled her creator-led activewear brand into a movement that women around the world connect with.


Heidi breaks down how storytelling became her unfair advantage - from early campaign videos that made women cry, to collections inspired by childhood nostalgia, to the inclusive sizing approach that fixed a broken industry standard. She shares why “pretty girl, pretty outfit” isn’t enough, and how Buffbunny built community by making every woman feel seen.


We also dive into the blueprint any brand can use in 2025: Nail your storytelling, lean into influencer marketing, and create innovative products people can’t buy on Amazon. If you want to learn how to turn a vision into an empire, this episode is packed with lessons from one of the most successful women in fitness and fashion.


Check out Heidi here:

https://www.instagram.com/buffbunny/

https://www.youtube.com/ ⁨@heidisomers⁩


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Timestamps:

0:00 - Intro

1:17 - Using storytelling to grow Buff Bunny

2:37 - The campaign that changed everything

5:03 - How Heidi decides which stories are worth sharing

7:07 - Measuring campaign success

8:26 - Breaking down a new campaign strategy

10:56 - Being a year and a half ahead on drops

12:47 - Pretty girl, pretty outfit, pretty photo doesn't work anymore

13:23 - The new collection content playbook

14:29 - Artlist

15:29 - Pretty girl, pretty video, pretty outfit doesn’t work

17:37 - Solving a problem in a saturated market

21:06 - How Grounds (Heidi’s fitness app) came about

23:04 - The gym can be very intimidating

24:31 - There’s always something you can improve on in business

25:58 - How Buff Bunny solved sizing issues for women’s athletic wear

28:13 - Personal Brand Playbook

28:37 - The cost of the perfect fit

29:27 - The story Heidi wants to tell with Buff Bunny

31:22 - Making clothing for every woman in every size

32:51 - The biggest lessons learned in business

35:05 - Asking Christian for advice

37:14 - Heidi’s best piece for business owners

40:35 - The 3 pillars needed to create a successful brand

42:08 - Influencer marketing

43:54 - Why TikTok is great

45:02 - Don’t overcomplicate it

46:09 - Buff Bunny ad strategy

47:51 - Heidi’s content strategy

49:46 - What Heidi has learned from her personal brand team

51:23 - Evolving YouTube content

53:25 - How to start creating content

56:34 - The future of Heidi’s personal brand

58:28 - Public speaking tips

1:05:09 - Team Trips for team building

1:07:33 - Finding boundaries with your content

1:09:09 - Boundaries as an entrepreneur

1:13:28 - Resilience

1:18:10 - How Heidi and Christian started dating

1:19:06 - The power in having a partner

1:23:29 - Hiring and firing advice

1:27:24 - Travel fitness tips

1:31:17 - Launching Grounds with multiple trainers

1:35:55 - Do it with shaky hands

1:40:33 - Relationship advice for entrepreneurs

1:44:16 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Jaksot(177)

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome our good buddy Tyler Babin. Babin got his start in New York, when he got an internship at VaynerMedia. Babin worked his way to become Gary Vee's full-time videographer, but eventually parted ways when he received an opportunity of a lifetime to be an Adobe Creative Residency participant. Babin is now currently on tour with comedian Hasan Minhaj.This episode is jam packed with nuggets of wisdom, and we can't wait for you guys to listen and hear your thoughts!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

22 Huhti 20221h 6min

24. How Aidan Minton Redirected Rejection

24. How Aidan Minton Redirected Rejection

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome Aidan Minton. Aidan is a filmmaker and photographer based in LA. He grew up in Ohio and is currently creating content for the US men's National Team. We touch on how he was able to pivot from being a full time athlete to being a full time creator. You're going to want to stay until the end for a funny story on how NOT TO network.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

14 Huhti 202257min

23. Our Favorite Creators

23. Our Favorite Creators

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we wanted to shoutout our favorite creators. These are people we are extremely inspired by and some are the reason for why we are doing what we do today.Creators Mentioned:Christian GuzmanSam KolderKarl ShakurNathaniel DrewCasey NeistatVan NeistatAaron BrimhallTim KellnerDan MaseEvan LarsenColin & SamirIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

7 Huhti 202248min

22. How to Move to a Big City and Make it as a Creator

22. How to Move to a Big City and Make it as a Creator

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We get a ton of messages from you guys, asking us how you can do what we do. And while you don't need to live in LA to make it as a creator, we know a lot of you guys would like to do so. Today we weigh in and give you our advice and some tips if you'd like to move to a big city, and make it as a creator.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

1 Huhti 202241min

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

Ladies and gentlemen welcome back to another episode of "The 505 Podcast." This week we bring on Kyle Houck, a photographer and video director who is based in Los Angeles. Kyle''s style is very unique and it can be seen across of the different aspects of his work. We apologize for the late upload please forgive us. We will see you all next Wednesday!Checkout Kyle's IG: https://www.instagram.com/kylehouck/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

25 Maalis 20221h 1min

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today marks a special day, because we made it to episode 20! And you already know we had to come with a BANGER guest for our 20th episode.Danilo Lewis is one of music's best photographers. Having shot acts such as The Chainsmokers, Justin Bieber, Drake, Zedd, and Steve Aoki just to name a few, Danilo is a veteran in the game. We got to talk about making the move out to LA from DC, what it's like being on a world tour, and learning the ins and outs of this industry. Danilo dropped some serious gems this episode, so sit back and enjoy.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANILO HERE:https://www.instagram.com/danilolewis/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Maalis 202255min

19. How we REALLY feel about the KANYE Doc "Jeen-Yuhs"

19. How we REALLY feel about the KANYE Doc "Jeen-Yuhs"

Ladies and gentlemen welcome back to another episode of the 505 Podcast! The boys are finally back together and we catch up on what we've been up to the last few weeks - Kostas sending wrong links to clients, Brayden going on vacation with James bond, and Chase films Tiger Woods. To finish, we share our takeaways from the new Kanye documentary "Jeen-Yuhs".If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Maalis 202247min

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today we have a very special guest, his name is Henry Ammann. Henry is one of Brayden’s good friends from school and this conversation dives back in time to how Henry got started shooting photography at the University of Oregon.Henry has created for some of the most prestigious artists of our generation: Zhu, Jack Harlow, Lil Nas X, and Bazzi to name a few. His style is unique and bold. Every photo is so distinct and he embodies everything in means to be a creative. We hope you enjoy this conversation with Henry. Please share a screenshot of the pod if you enjoyed this episode and we’ll see you all back next week!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT HENRY HERE:https://www.instagram.com/thexxguy/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

23 Helmi 202250min

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