Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth3 Syys 2025

The LinkedIn Posting Frequency Surprise: How Often Should You Really Post?

Episode Description:

In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.

Shownotes:

Welcome and introduction to Louise Brogan, LinkedIn expert and CEO
Surprising new research from Buffer on LinkedIn posting frequency
Key findings:
Posting 2–5 times/week: +1,182 impressions per post
Posting 6–10 times/week: +5,000 impressions per post
Posting 11+ times/week: Up to 17,000 more impressions per post
The compounding effect of frequent posting
Practical tips for busy professionals:
How to repost for different time zones
Balancing quality and quantity
Content ideas that work:

Industry news & analysis
Behind-the-scenes content
Step-by-step tutorials
Surprising stories
Simplifying complex topics
Showcasing your work
Actionable insights
Collaborations & joint webinars
Memorable frameworks (COPE: Create Once, Publish Everywhere)
Community spotlights
Micro-interviews

Why carousels outperform other formats on LinkedIn
Tips for creating effective carousel posts
The importance of consistency and delivering value
Resources mentioned:
Buffer’s research
Ramit Sethi’s “I Will Teach You To Be Rich”
The COPE framework
Connect with Louise:
Join the conversation on LinkedIn
Visit the blog for more tutorials
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