Anthropology in Business with Matt Artz6 Huhti 2021

Steven Garcia on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Steven Garcia speaks with Matt Artz about his career as a business anthropologist. The conversation covers Steven's work at the intersection of luxury brands, affluence, and culture for Team One, where he built a new anthropology practice. About Steven Garcia cement-27" class="textannotation disambiguated wl-person" itemid="https://data.wordlift.io/wl76625/entity/steven_garcia">Steven Garcia is a cultural id="urn:enhancement-3" class="textannotation disambiguated wl-thing" itemid="https://data.wordlift.io/wl76625/entity/anthropologist">anthropologist who studies the intersection of luxury brands, affluence, and culture. His professional experience includes over a decade as a brand strategist at several advertising agencies, including Crispin Porter + Bogusky, David&Goliath, Venables Bell & Partners, and RPA. He has worked on a variety of brands, including PayPal, Braintree, Charles Schwab, La-Z-Boy, Kia Motors, Honda, Acura, Audi, and now, Lexus. In 2016, he joined Team One, where he built a new ft.io/wl76625/entity/anthropology">anthropology practice, and conducts ethnography, cultural analysis, and semiotics to dig into the cultural drivers and context that influence people and their behavior. With a passion for design, art, brands, and technology, he often draws inspiration from these sources for his work. His competencies include cultural anthropology, semiotics, consumer insights, creative briefs, brand strategy and positioning, personas, customer journeys, usability and user experience (UX) testing, ethnography, interviewing/moderating, focus groups, secondary data analysis, survey design, and trend watching. Recommended Links

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Jennifer Studebaker on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Jennifer Studebaker speaks with Matt Artz about her career as a business anthropologist. The conversation focuses on Jennifer’s journey from ac...

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Tim Malefyt on Anthropology in Business with Matt Artz (Interview 2)

In this episode of the Anthropology in Business podcast, Timothy Malefyt speaks with Matt Artz about his career as a business anthropologist. The conversation focuses on Tim's new book, Business Anthr...

21 Elo 202430min

Jay Hasbrouck on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Jay Hasbrouck speaks with Matt Artz about his career as a business anthropologist. They also discuss the evolving role of anthropology and insi...

21 Touko 202430min

Matthew J Hill on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Matthew J Hill speaks with Matt Artz about his career as a business anthropologist. Matthew details his transition from the fields of chemistry...

28 Maalis 202433min

Margret Jaeger on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Margret Jaeger speaks with Matt Artz about her career as a business anthropologist. Margret discusses her journey into anthropology and her cur...

29 Marras 202330min

Kasper Tang Vangkilde on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Kasper Tang Vangkilde speaks with Matt Artz about his career as a business anthropologist. Kasper discusses the challenges of bridging the gap ...

24 Loka 202339min

Louise Vang Jensen on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Louise Vang Jensen speaks with Matt Artz about her career as a business anthropologist. Louise discusses the evolution of applying anthropology...

10 Loka 202333min

Melissa Cefkin on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Melissa Cefkin speaks with Matt Artz about her career as a business anthropologist. Melissa discusses how her interest in anthropology began in...

12 Syys 202340min