Anthropology in Business with Matt Artz24 Touko 2023

Liz Lewis on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Liz Lewis speaks with Matt Artz about her career as a business anthropologist. The conversation delves into Liz's unconventional journey into content marketing, exploring its role in enhancing brand recognition. Using examples from her career, Liz illustrates how her anthropological research skills have been instrumental in creating compelling content that resonates with a broad audience. The conversation extends to explore strategies for top-of-funnel marketing, concerns surrounding the misrepresentation of survey data, and the advantages of diverse content mediums. Lastly, Liz imparts her knowledge on the importance of research-backed thought leadership in content marketing, underscoring its role in solidifying a company's position as a respected industry authority. About Liz Lewis Liz Lewis is an accomplished tech anthropologist with a PhD in Anthropology, specializing in the nexus of research and content creation. She's a skillful qualitative researcher and a proficient writer with more than a decade of experience across various formats, from corporate blogs and white papers to podcasts and scholarly writings. Liz currently serves as the Corporate Content Lead at Miro, where she's been instrumental in refining the company's content strategy. Previously, as a Senior Content Marketing Manager at Indeed, she led the editorial strategy, managed a team of content creators, and produced high-profile thought leadership materials recognized by major news outlets. Alongside her corporate roles, Liz has maintained a prolific freelance writing career spanning nine years, contributing to diverse publications on topics such as science, culture, and health. Recommended Links

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Jennifer Studebaker on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Jennifer Studebaker speaks with Matt Artz about her career as a business anthropologist. The conversation focuses on Jennifer’s journey from ac...

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Tim Malefyt on Anthropology in Business with Matt Artz (Interview 2)

In this episode of the Anthropology in Business podcast, Timothy Malefyt speaks with Matt Artz about his career as a business anthropologist. The conversation focuses on Tim's new book, Business Anthr...

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Matthew J Hill on Anthropology in Business with Matt Artz

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Margret Jaeger on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Margret Jaeger speaks with Matt Artz about her career as a business anthropologist. Margret discusses her journey into anthropology and her cur...

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Kasper Tang Vangkilde on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Kasper Tang Vangkilde speaks with Matt Artz about his career as a business anthropologist. Kasper discusses the challenges of bridging the gap ...

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Louise Vang Jensen on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Louise Vang Jensen speaks with Matt Artz about her career as a business anthropologist. Louise discusses the evolution of applying anthropology...

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Melissa Cefkin on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Melissa Cefkin speaks with Matt Artz about her career as a business anthropologist. Melissa discusses how her interest in anthropology began in...

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