Little Pill, Big Pharma
On the Media17 Elo 2022

Little Pill, Big Pharma

This week OTM shares the second episode of the three-part series, Hard, produced by our WNYC colleagues at Death, Sex & Money. In this installment, the team dives into the scientific advancements that led to Viagra's FDA approval in 1998. From an unforgettable conference presentation...to an overnight drug study, where an unexpected side effect kept popping up. Also the intentionality around the early marketing of Viagra—when former Senate Majority Leader Bob Dole encouraged men to summon the bravery to talk to their doctors—and how that message has shifted over the years.  You can hear more from Death, Sex & Money here.

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