Brand Strategy Unwankified2 Loka 2022

26. Preventing Budget and Timeline Blowouts

Budget and timeline blowouts are a reality for any creative business at one time or another. But they shouldn’t be the norm. I think the main reason they happen is because the stakeholders involved didn’t have realistic expectations in the first place. In this episode of The C Word Podcast, I share my key tips for stopping or minimising budget and timeline blowouts: ✨Detailed scope – Be clear on the deliverables and what is and isn’t included ✨Clear process - Ensure everyone understands the full extent of what’s involved ✨Step out every stage in detail - If it’s too broad you’ll overlook stages that take time ✨Agree the timelines - Don’t be tempted to truncate or shorten timeframes and be realistic about how long things take ✨Lock it in - Set aside meetings and time to do the work up front ✨Enough time for review, feedback and revisions - Be clear on when the client will get work for review and when they need to respond with feedback ✨Communicate well and often with your client - Give regular updates - Let them know straightaway if something is out of scope or if there are potential delays ✨Penalties for delays - This can be a good motivator to keep your client on track - Give the client plenty of warning and make it clear up front, the relationship is important ✨Hold yourself accountable - Stick to the timeline - Keep your energy up to maintain the momentum

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Jaksot(132)

132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services

3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want...

26 Kesä 18min

131. Are You in a Race to the Bottom?

Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in...

19 Kesä 18min

130. It's Time to Ditch Mission, Vision and Values

"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn ...

9 Kesä 24min

129. Why You Need a Brenemy - The Villain Strategy

The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good...

3 Kesä 17min

128. Creating Opportunities With 100 Rejections with Liz Mosley

In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually. We talk about Liz, her business and creativity, and her hot takes on the design industry. We c...

27 Touko 42min

127. Is Your Brand Strategy Leaking Value?

No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it? If you've ever handed over a 50-point questionnaire, wrestled with AI for hour...

22 Touko 20min

126. The Lean Brand Strategy Tech Stack

It's not about the tech, it's about what you do with it! In this episode I share my tips for creating a simple but effective brand strategy focused tech stack. This will ensure the apps streamline and...

13 Touko 16min

125. Becoming a High-Ticket In-Demand Designer with Bec Morris

In this episode I talk to Bec Morris, one of the founding students of The Brand Method program, and very talented brand creator. I check in on Bec's journey with brand strategy to explore: • Why she w...

10 Huhti 34min