134. Start Getting Paid for Strategy, Today
People don't pay for what they can't see. So why do so many designers hide the most valuable thing they do? If you have a feeling you're giving your thinking work away for free, but you're not sure ho...
26 Elo 14min
133. Become the Brand Designer AI Cannot Replace with Jacob Cass
We'd be lying if we said AI isn't making the design industry twitchy, right? Jacob Cass joins me again to talk about what it takes to become a brand builder AI can't replace, including: • Which desig...
17 Elo 53min
132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services
3 packages on your services page might feel logical and flexible. It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want...
26 Kesä 18min
131. Are You in a Race to the Bottom?
Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap. If you've ever wondered whether brand in...
19 Kesä 18min
130. It's Time to Ditch Mission, Vision and Values
"Mission, Vision and Values" is everywhere in brand strategy. But what if it's not brand strategy at all? If you've ever completed an MVV exercise with a client and then wondered how to actually turn ...
9 Kesä 24min
129. Why You Need a Brenemy - The Villain Strategy
The villain strategy is having a moment. But trendy brand strategy concepts are only useful if you know how to use them. If you've heard about brands defining their "enemy" and thought it sounded good...
3 Kesä 17min
128. Creating Opportunities With 100 Rejections with Liz Mosley
In this episode I'm joined by Liz Mosley, and she has a challenge for you... 100 challenges actually. We talk about Liz, her business and creativity, and her hot takes on the design industry. We c...
27 Touko 42min
127. Is Your Brand Strategy Leaking Value?
No one wants a leaky brand strategy. Could you be devaluing what you create for your clients without you even knowing it? If you've ever handed over a 50-point questionnaire, wrestled with AI for hour...
22 Touko 20min
