The Buildooor14 Syys 2024

What's Happening With Media In Latin America With Laura Massina

Laura is CMO and Editor at Criptotendencias, an Argentinean crypto media outlet. She has a long-standing career in PR, and has worked as sales director for DecentralMind.

In episode 12, Pedro Solimano and Laura Massina discuss how Latin America gets tossed aside from the crypto media landscape, how to improve coverage in the region, why Argentina is crushing the crypto scene, how Crecimiento is shaping up to be a real game changer, and how El Salvador's Bitcoin maxis are missing out on a real big opportunity.

Episode chapters:

0:00 intro

1:55 A mom, a singer and a leader in Latin America's media landscape

8:25 What makes Criptotendencias different

10:58 Leading Latin America countries in crypto

15:19 El Salvador's adoption of Bitcoin made a change

20:36 Argentina is going to make it in crypto

22:17 It has nothing to do with gender - Women in crypto and media

24:10 Crypto media outlets need geo oriented correspondent

28:48 Monetizing a LATAM crypto media outlet

31:12 Bias and media literacy - do readers know what they're reading?

33:59 Content creators created a new method of learning

39:47 Attention goes to what connects to the reader's emotions

42:49 Book recommendations

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