(Archive) 116. CMO Rob Willey on Our New Relationship To Brands
All Too Well3 Helmi 2021

(Archive) 116. CMO Rob Willey on Our New Relationship To Brands

Rob Willey is Chief Marketing Officer at Emil Capital Partners, a private equity firm based out of New York City that invests in and manages many companies mostly within the natural food and beverage space. He was part of the early dream team at Method, one of the earliest examples of powerful category disruption that created a superstar brand still beloved today. He is as excited as we are to see how wellness has become more deeply embedded into consumer culture and he gives us his take on where the wellness market is headed once the dust settles from COVID-19, what he hopes returns to normal (and what he hopes doesn’t), and how consumer knowledge and expectation is changing.

Rob Willey talks about...

  • Helping businesses find meaning and provide health and wellness

  • What wellness means post-COVID

  • How brands can compete without retail

  • The importance of standing for something

  • Having an authentic founder story

  • The rising expectations of consumers


Resources:




Highway To Well is a production of Crate Media

Jaksot(248)

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(Archive) 29. Tero Isokauppila, President of Four Sigmatic, Talks About Being #OnShrooms, Adaptogens, Functional Mushrooms, & Ancient Wisdom

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(Archive) 28. Keri Glassman, RD, MS, CDN, Founder of Nutritious Life, Teaches Us What’s Up with OILS: The Coconut Oil Controversy, Smoke Point, Healthy Fats, & More

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(Archive) 27. Mowellens Founder Amy Duncan on CBD Oil, Medicinal Plants, Natural Medicine, Self-Care, & Being a Female Founder

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(Archive) 25. Tenoverten co-founder, Nadine Abramcyk talks clean beauty, starting with our hands and feet.

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