64. A Master Class in Sleep Tourism, with Chris Norton of Equinox Hotels

If staying at a hotel and staying the course with your health, fitness and sleep routine sound like they're at odds with each other, have a listen to what's going on at Equinox Hotels.

I spoke with company CEO Chris Norton to get an inside peek at how the Equinox brand, renowned for its fitness clubs around the world, is shaking up the hotel world and sprinkling its magic on the morning, noon and night experience, with an emphasis on SLEEP- my favorite topic.

WE COVERED:

• Traditional hotels haven't innovated in the last twenty years to keep in line with how health-minded folks are traveling, until now
• The Equinox Hotel philosophy centered around movement, nutrition, regeneration and community
• The unparalleled in-room experience-from the shower gel to the sheets
• The proprietary sleep system that no one else is offering (but everyone should!)

RESOURCES:

https://equinox-hotels.com/

@equinoxhotels

Christopher W. Norton

Chief Executive Officer, Equinox Hotels

Designing premiere guest experiences with holistic health in mind has been a part of Christopher’s DNA over his 30-year career in the hospitality industry. Christopher has brought his keen sense of style, commitment to a healthy lifestyle, and dedication to launch Equinox’s first-ever luxury lifestyle and hospitality brand. Voted as one of The World’s 50 Best Hotels in 2023, he is responsible for overseeing all facets of Equinox Hotels and executing a future growth strategy.

About Equinox Hotels

Equinox Hotels is a hospitality brand built off the evolution of Equinox. With the adaptation of Equinox’s founding principles from their experience-defining approach, Equinox Hotels aims to amplify every guest's experience and meet them at the intersection of work, play, movement, nourishment, and regeneration. Every touchpoint at Equinox Hotels has been thoroughly conceptualized and brought to life to translate a high-performance lifestyle into a seamless guest experience - revolutionizing a category of one within the hospitality sector.

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