How Kelsie Grace Built a Wine Bar the Internet Can’t Stop Talking About
Beyond The Sale14 Huhti 2025

How Kelsie Grace Built a Wine Bar the Internet Can’t Stop Talking About

Kelsie Grace was 24. No hospitality experience. Not even enough money, really. But she had determination, a Tik Tok account and a bunch of friends and family she somehow managed to convince to invest in her. Now Gracie’s Wine Room is the place to be in Melbourne, it’s been featured in Broadsheet, Urban List AND even the New York Post. In this episode, Shane and Kirsty are joined by Kelsie Grace, an incredible entrepreneur who wasn’t in the position to create a business and yet she made it work. Find out: How Kelsie used social media to build a loyal community before she even opened her doors What it was like launching with zero hospitality experience (and what she did to make it work) Why she’s so confident in her target market + how that’s paying off in fully booked nights How she spotted a gap in the market and figured out what gen z REALLY want to see … and SO much more. Watch the YouTube Version of the Podcast here. Want to visit Gracie’s Wine Room? Head over to their website www.gracieswineroom.com or visit IG @gracieswineroom. Interested in Kelsie’s story? Check out @kelsiegraceee TikTok here to find out more See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

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