Gen Z vs. The Big Screen: Is the Cinema Experience Still Worth It?

The big screen faces a challenge: young audiences, traditionally core moviegoers, are staying home more. Streaming's convenience and lower cost, amplified by pandemic habits, clash with rising cinema ticket prices. Can cinemas, seen as less convenient than home viewing, adapt? The industry is fighting back, focusing on immersive experiences, social events, and flexible pricing to prove the magic of the movies is still worth leaving the couch for.