The Badlands - Damian + Mark Ratcliff
The Badlands11 Syys 2025

The Badlands - Damian + Mark Ratcliff

In this episode of the Badlands Podcast, our new host Damian talks with Mark Ratcliff, a qualitative researcher for nearly 3 decades, exploring the evolving landscape of qualitative research in the age of AI. They discuss the importance of nuance, intuition, and cultural context in understanding consumer behavior, as well as the challenges posed by the increasing reliance on AI in research methodologies. Through many a personal anecdote and case studies about many of the UKs most well known ads, they highlight the significance of ethnographic research and the need for a balanced approach that values human insight alongside technological advancements. We hope you enjoy.


Jaksot(41)

The Badlands - Damian + Matt Bagwell

The Badlands - Damian + Matt Bagwell

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The Badlands - Carly Osman Holme

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The Badlands - A new James Bond / Postman Pat

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12 Kesä 20251h 17min

The Badlands - Marina Love

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The Badlands - Will MacNeil

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The Badlands - Melanie Lazarus

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