Inside agency hold co power dynamics, with Ewan Larkin
Ad Age Insider12 Syys 2025

Inside agency hold co power dynamics, with Ewan Larkin

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.

Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why.

Dig deeper on the topics mentioned in this week's episode:

~The meaning of agency holding companies' changing power dynamics

~Dentsu's strategy to stand out amid industry M&A

~Behind the scenes of the updated "How Many Licks" campaign

~Listen to Little Caesar's CMO talk sports marketing strategy

Jaksot(185)

Troy Ruhanen, president and CEO, TBWA Worldwide

Troy Ruhanen, president and CEO, TBWA Worldwide

An Aussie giant of a former Rugby player, Troy Ruhanen joined TBWA as president and CEO four years ago. Today he joins us on the Ad Lib podcast to spill some tea on his competitors — including WPP and...

25 Loka 201835min

Frances Webster, co-founder and CEO, Walrus

Frances Webster, co-founder and CEO, Walrus

Launched in 2005 in the ashes of Mad Dogs and Englishmen, Walrus is a fiercely independent shop that's worked with such clients as Amazon, HBO, and Staples. Frances Webster — who co-founded Walrus wit...

18 Loka 201823min

Andrew McKechnie, chief creative officer at Verizon

Andrew McKechnie, chief creative officer at Verizon

For the past 18 months, Andrew McKechnie has been building Verizon's in-house agency, 140. It's no easy task. Networks, unlike the smartphones that run on them, are tough to make especially sexy. Stil...

11 Loka 201838min

Jon Steinberg, Cheddar founder

Jon Steinberg, Cheddar founder

After a five-year stint at BuzzFeed and a brief run as the CEO of DailyMail.com the last thing you would probably think to do is start a TV network. From scratch. Yet that's precisely what Jon Steinbe...

4 Loka 201832min

Refinery29's Philippe von Borries and Piera Gelardi

Refinery29's Philippe von Borries and Piera Gelardi

As two of the four co-founders of media and entertainment company Refinery29, Philippe von Borries and Piera Gelardi have used a pro-women, taboo-shattering ethos to build a behemoth catering to the i...

27 Syys 201837min

Nick Brien, CEO Americas of Dentsu Aegis Network

Nick Brien, CEO Americas of Dentsu Aegis Network

"We're not in the advertisement business. We're in the engagement business," says Nick Brien, CEO of Dentsu Aegis Network Americas. The advertising company was formed in 2013 to manage parent company ...

20 Syys 201835min

Studio 71 co-founder Reza Izad

Studio 71 co-founder Reza Izad

Chances are, even if you are an avid consumer of short form streaming videos, you've never heard of Studio 71. But you've seen their work — or at least your kids have. From Canadian YouTube superstar ...

13 Syys 201837min

Wondery founder and CEO Hernan Lopez

Wondery founder and CEO Hernan Lopez

When Hernan Lopez left his post as president and CEO of Fox International Channels in 2016 to launch a podcast company people asked him a straightforward question: Are you nuts? But he saw parallels b...

6 Syys 201829min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
viisupodi
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
otetaan-yhdet
rss-vaalirankkurit-podcast
the-ulkopolitist
linda-maria
rikosmyytit
rss-mina-ukkola
rss-kaikki-uusiksi
rss-merja-mahkan-rahat
radio-antro
rss-polikulaari-humanisti-vastaa-ja-muut-ts-podcastit
rss-raha-talous-ja-politiikka