Inside agency hold co power dynamics, with Ewan Larkin
Ad Age Insider12 Syys 2025

Inside agency hold co power dynamics, with Ewan Larkin

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.

Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why.

Dig deeper on the topics mentioned in this week's episode:

~The meaning of agency holding companies' changing power dynamics

~Dentsu's strategy to stand out amid industry M&A

~Behind the scenes of the updated "How Many Licks" campaign

~Listen to Little Caesar's CMO talk sports marketing strategy

Jaksot(185)

The Trade Desk's Brian Stempeck

The Trade Desk's Brian Stempeck

At a time when ad tech is besieged by brand safety concerns, transparency issues and industry-wide consolidation, the Trade Desk has been having a solid run. The demand side programmatic ad buying pla...

28 Kesä 201832min

Michael Wolff

Michael Wolff

Michael Wolff has some thoughts about conflict. A consummate media insider for decades, the journalist-provocateur-entrepreneur shot into the public consciousness in January with the publication of hi...

20 Kesä 201823min

Shingy, digital prophet, Oath

Shingy, digital prophet, Oath

You may not have heard of David Shing, but you probably know about Shingy. The self-styled "digital prophet" at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and s...

18 Kesä 201825min

Havas Creative North American Chairman and CEO, Paul Marobella

Havas Creative North American Chairman and CEO, Paul Marobella

In a challenging time with so much gloom and doom out there, Paul Marobella remains a consummate optimist. The North American Chairman and CEO of Havas creative says the current climate reminds him of...

14 Kesä 201834min

Mastercard CMO Raja Rajamannar

Mastercard CMO Raja Rajamannar

An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time whe...

7 Kesä 201848min

Ken Auletta, 'Frenemies' author

Ken Auletta, 'Frenemies' author

You're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the in...

5 Kesä 201836min

Andrew Swinand, Leo Burnett North America CEO

Andrew Swinand, Leo Burnett North America CEO

When Andrew Swinand was tapped to be Leo Burnett's North America CEO last January, he had a daunting remit. Burnett had long been a flagship Chicago agency, but after losing McDonald's in September 20...

31 Touko 201829min

Terri & Sandy's Terri and Sandy

Terri & Sandy's Terri and Sandy

Terri Meyer and Sandy Greenberg are the co-founders of the New York independent shop Terri & Sandy. Both refugees from the big holding company world — Meyer and Greenberg had worked together as a crea...

24 Touko 201835min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
viisupodi
rss-podme-livebox
rss-vaalirankkurit-podcast
otetaan-yhdet
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
the-ulkopolitist
linda-maria
rss-kaikki-uusiksi
rss-merja-mahkan-rahat
io-techin-tekniikkapodcast
rikosmyytit
rss-mina-ukkola
rss-pykalien-takaa
rss-kuka-mina-olen