Catt Small - How staff designers build influence and lead as ICs
Dive Club 🤿12 Syys 2025

Catt Small - How staff designers build influence and lead as ICs

Only a select few have multiple episodes on Dive Club and today Catt Small joins the ranks.

She has a gift for turning messy ideas into practical next steps so it’s no wonder her Staff Designer course is one of the top-rated on Maven.

In this episode we go deep into all of the ways you can make an impact by building influence on your team and effectively casting vision for your product.

Some highlights:

  • The 2 ways to measure your influence
  • Strategies for getting distribution for your ideas
  • How to select the ideal format for casting a vision
  • Storytelling tactics used by the best staff designers
  • How to strategically invest in workplace relationships
  • What Catt learned while interviewing staff designers for her new book

Jaksot(189)

Grace Ling - Standing out in today's job market

Grace Ling - Standing out in today's job market

This episode is all about engineer turned designer Grace Ling, who scored her dream job as product designer at EA and is also now the founder of the biggest design community online, Design Buddies. Gr...

17 Elo 202331min

Luis Ouriach - Strategies for using variables in Figma

Luis Ouriach - Strategies for using variables in Figma

If you're looking to level up how you use variables in Figma then this episode is for you ✌️ Luis goes deep into strategies based on team size, provides naming guidance, and even breaks down how he th...

10 Elo 202343min

Steph Golik - Going from designer to founder

Steph Golik - Going from designer to founder

Steph Golik was an early design leader at the self-driving car startup Cruise 🚗 But 2 years ago she left to launch her own company Huddle. In this episode we're talking all about how designers can ta...

27 Heinä 202357min

Fons Mans - How to design brands and visuals that stand out

Fons Mans - How to design brands and visuals that stand out

Fons was the one who originally designed the Dive brand 🤿 so this episode is a branding masterclass. We walk through a mock project and Fons goes deep into each phase of his branding process. We also...

20 Heinä 202353min

Charli Marie - Lessons in career growth and creativity

Charli Marie - Lessons in career growth and creativity

In this episode, Charli takes us behind the scenes of her role as Creative Director at ConvertKit. She shares all kinds of insights about brand and marketing strategy, how to tell data stories, and ho...

25 Touko 202345min

Bonnie Kate Wolf - Growing a freelance business as an icon designer

Bonnie Kate Wolf - Growing a freelance business as an icon designer

BK shares lessons learned on her journey to becoming one of the most well-respected icon designers on the planet (including stories from designing the Netflix icon library). If you're interested in fr...

25 Touko 202345min

Femke - Product strategy and selling your ideas

Femke - Product strategy and selling your ideas

If you're looking to level up your storytelling and make a bigger impact on product strategy, then this is the episode for you 💪 Femke shares practical insights from her time at Uber, WealthSimple, a...

18 Touko 202350min

Dan Hollick - Framer, AI, and designing for Jay-Z

Dan Hollick - Framer, AI, and designing for Jay-Z

In this episode, Dan shares his insights on using Framer from his experience as an early adopter. He also discusses his approach to learning to code while building his own product and shares some tips...

18 Touko 202331min