587: She Built a $1 Billion Brand Selling Other Peoples Clothes | Julie Wainwright

587: She Built a $1 Billion Brand Selling Other Peoples Clothes | Julie Wainwright

Julie Wainwright, founder of The RealReal, reveals how she built a billion-dollar resale marketplace that transformed luxury fashion. In this exclusive Foundr Podcast interview, Julie shares how she scaled The RealReal to over $1B in revenue, reached 38 million members, and took the company public on the Nasdaq. From her early lessons at Pets.com to reinventing resale as “cool” and breaking into the luxury market, Julie unpacks the strategies, risks, and mindset shifts that fuelled her success. Whether you’re building an eCommerce brand, launching a marketplace, or navigating setbacks as a founder, this interview delivers invaluable lessons on execution, resilience, and scaling big ideas. What you’ll learn from this interview: • How Julie identified an opportunity Amazon couldn’t replicate and turned it into The RealReal • The strategies she used to seed supply and build a two-sided marketplace • Why values-driven hiring and culture were critical to scaling past $1B in revenue • Lessons from shutting down Pets.com and how it shaped her next venture • How she navigated taking The RealReal public and the realities of IPO wealth • The impact of COVID on The RealReal and what it taught her about resilience • Why values alignment and integrity are the most important traits in your team and board By the end of this interview, you’ll walk away with proven insights from one of the most experienced entrepreneurs in Silicon Valley—so you can build, scale, and sustain your own eCommerce or marketplace business with clarity and confidence. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠https://your.omnisend.com/foundr⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠https://www.foundr.com/startdollartrial⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠https://foundr.com/pages/coaching-start-application⁠ → Already have a store? Apply here → ⁠https://foundr.com/pages/coaching-growth-application⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠https://www.instagram.com/nathanchan⁠ LinkedIn → ⁠https://www.linkedin.com/in/nathanhchan/⁠ CONNECT WITH JULIE WAINWRIGHT Website → https://www.therealreal.com/ Instagram → ⁠https://www.instagram.com/realrealjulie/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠https://bit.ly/2uyvzdt⁠ Website → ⁠https://www.foundr.com⁠ Instagram → ⁠https://www.instagram.com/foundr/⁠ Facebook → ⁠https://www.facebook.com/foundr⁠ Twitter → ⁠https://www.twitter.com/foundr⁠ LinkedIn → ⁠https://www.linkedin.com/company/foundr/⁠ Podcast → ⁠https://www.foundr.com/podcast

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640: (Solo) Why Community Beats Followers in 2026

640: (Solo) Why Community Beats Followers in 2026

Followers are easier to get than ever. But here's what most founders don't realize: genuine community and real relationships are becoming significantly more valuable. At Foundr, we've built an audi...

16 Maalis 7min

639: From $60K in Debt to ICONIC $100M Fashion Label | Rebecca Minkoff

639: From $60K in Debt to ICONIC $100M Fashion Label | Rebecca Minkoff

Rebecca Minkoff arrived in New York City at 18 with no money, no degree, and a low-paid internship that paid $3 an hour. She lived in a relative's playroom just to make it work. Twenty-one years lat...

12 Maalis 57min

TRAILER: Little Empires — A Foundr Original Series

TRAILER: Little Empires — A Foundr Original Series

You've heard from the best in the business — Mark Cuban, Alex Hormozi, Emma Grede. Their stories are incredible. But sometimes, you need to hear from someone who's exactly where you are right now. ...

11 Maalis 3min

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I g...

9 Maalis 8min

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

Leila Hormozi went from six arrests in 18 months to building a portfolio generating over $250 million in annual revenue by age 30. What makes her story fascinating isn't just the rags-to-riches narr...

6 Maalis 58min

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale o...

2 Maalis 10min

635: The Meta Ads System Working in 2026 | Nick Shackelford

635: The Meta Ads System Working in 2026 | Nick Shackelford

Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearl...

27 Helmi 52min

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)

Most founders are either ignoring AI or drowning in it. But here's what I've learned after 13 years of building Foundr: AI isn't a shortcut to success — it's a tool. And when used right, it's like upg...

23 Helmi 11min

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