Inside the Playbook: Rich Castillo on Why He Walked Away From the Major Label System

Inside the Playbook: Rich Castillo on Why He Walked Away From the Major Label System

In this clip from The Manager’s Playbook, Rich Castillo reflects on his move from the major label system to launching his own independent label, Lion Bear. He shares why legacy and independence matter more than comfort, what inspired him to take control of his career, and how he’s thinking about the next chapter of the music business.

Rich also introduces his new podcast, The Hot Seat, designed to share insight from high-level executives and inspire the next generation. His first guest: UK music veteran Trenton Harris Lewis.

This is a conversation about ownership, perspective, and building something that lasts.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2XcP1p1vnPO2a5DHDnJzVO?si=XnodX5FcQIWW59yzWRaWfg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Nima Nasseri on The Mental Shift Artists Need to Survive the 2026 Music Biz

Inside the Playbook: Nima Nasseri on The Mental Shift Artists Need to Survive the 2026 Music Biz

In this clip from The Manager’s Playbook, Nima Nasseri and Mauricio Ruiz unpack one of the most overlooked drivers of success in the music industry: visualization, mindset, and mental discipline.This ...

22 Joulu 202517min

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

In this clip from The Manager’s Playbook, Nima Nasseri breaks down what it really takes for artists to succeed in today’s digital-first music industry.Nima explains why talent alone isn’t enough anymo...

21 Joulu 202514min

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

In this clip from The Manager’s Playbook, Nima Nasseri breaks down one of the biggest misconceptions in the modern music industry: virality.This isn’t about chasing trends or hoping the algorithm save...

20 Joulu 202515min

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

In this episode of The Manager’s Playbook, I sit down with Nima Nasseri, artist manager for Hit-Boy, former VP of A&R Strategy at Universal Music Group, and one of the clearest thinkers in the modern ...

16 Joulu 20251h 34min

Inside the Playbook: Azad Naficy on Why Artists Get Screwed by Major Labels

Inside the Playbook: Azad Naficy on Why Artists Get Screwed by Major Labels

In this clip from The Manager’s Playbook, host Mauricio Ruiz and Azad Naficy break down one of the biggest questions in the music industry today:Does every artist need a major label or can you build a...

15 Joulu 202519min

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

Inside the Playbook: Azad Naficy on The Untapped Music Genre Making Artists REAL Money

In this clip from The Manager’s Playbook, Mauricio Ruiz and Azad Naficy explore one of the most transformative shifts happening in the music business today: the explosive rise of ambient, instrumental...

14 Joulu 202520min

Inside the Playbook: Azad Naficy on Why Your Show Isn’t Selling

Inside the Playbook: Azad Naficy on Why Your Show Isn’t Selling

In this clip of The Manager’s Playbook, Mauricio Ruiz and Azad Naficy break down the real mechanics of touring in the modern music business. Not the highlight reel, the reality. Azad opens up about th...

13 Joulu 202511min

Inside the Playbook: Azad Naficy on The Steps Successful Artists NEVER Skip

Inside the Playbook: Azad Naficy on The Steps Successful Artists NEVER Skip

In this episode clip from The Manager’s Playbook, Mauricio Ruiz sits down with artist, executive, and Avant Garden co-founder Azad Naficy to unpack one of the most important truths in the modern music...

12 Joulu 202515min

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