Identity, Style, and Belonging w/ Priscilla Lau | Ep 380

Identity, Style, and Belonging w/ Priscilla Lau | Ep 380

Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Priscilla shares how she helps creators and brands build partnerships that grow both revenue and community. They cover the creator economy, selling without sleaze, the “zone of genius,” and why identity and style matter in business. This episode is packed with insight for anyone wanting to level up their creative career while staying true to themselves. Timestamps: (00:00) Intro (03:05) Google/YouTube partnerships origin story (07:06) Asian American identity journey (09:02) Learning sales; 70% close (15:02) Style permission and fit (19:47) “Clothes are tools” framework (21:04) Travel uniform: layers, pockets (23:15) Style as social icebreaker (28:31) Defining your zone of genius (44:31) Legacy, parenting, purpose, service (49:00) Caltrain joy; closing reflections Hey listeners! Here is a savings opportunity for the AIGA Design Conference in October. Use code: 25DCTHEFUTUR15 for a 15% discount on your ticket. ⁠https://www.aiga.org/design/aiga-design-conference⁠ Check out today's guest, Priscilla Lau: Instagram: ⁠⁠https://www.instagram.com/priscillaylau/?hl=en LinkedIn:⁠⁠ https://www.linkedin.com/in/priscillalau Check out The Futur: Website: https://www.thefutur.com/ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠https://www.behance.net/chrisdo⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Realities of Content Creation Across Continents - With Bea Chu | Episode 317

The Realities of Content Creation Across Continents - With Bea Chu | Episode 317

In this episode, I sit down with the multifaceted Bea Chu for an illuminating conversation about navigating the international content creation landscape. As a respected voice in cinematography, audio,...

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The Science of Viral Content - With Brendan Kane | Episode 316

The Science of Viral Content - With Brendan Kane | Episode 316

In this engaging episode, Chris Do sits down with Brendan Kane, a social media expert and author known for his data-driven approach to virality. They dive deep into the science behind creating viral c...

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Authenticity in the Spotlight - With Chris Do | Episode 315

Authenticity in the Spotlight - With Chris Do | Episode 315

In this episode, I explore the concept of authenticity and challenge common perceptions of what it means to be truly authentic. I dive into personal anecdotes and insights about being myself in the ag...

6 Marras 202420min

How to Navigate Today's Creator Economy - With Colin and Samir | Episode 314

How to Navigate Today's Creator Economy - With Colin and Samir | Episode 314

In this episode, I welcome dynamic creator duo Colin and Samir for an in-depth exploration of their fascinating journey through the creator economy landscape. From their humble beginnings producing ni...

30 Loka 20241h 36min

Navigating the Entrepreneurial Journey: Lessons on Growth and Community - With Jasmine Star | Episode 313

Navigating the Entrepreneurial Journey: Lessons on Growth and Community - With Jasmine Star | Episode 313

In an engaging dialogue with Jasmine Starr, the episode unfolds Jasmine's remarkable journey from adversity to achievement. With vulnerability, she shares her early struggles, including the societal e...

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Strategies for Handling Client Objections - With Chris Do  | Episode 312

Strategies for Handling Client Objections - With Chris Do | Episode 312

Embrace Flexibility: Navigating Client Relationships as a Creative In this solo podcast episode, host Chris Do explores the metaphor of 'being bamboo' to discuss the importance of flexibility and stre...

16 Loka 202410min

How to Achieve Fearless Branding - with Neel Dhingra | Episode 311

How to Achieve Fearless Branding - with Neel Dhingra | Episode 311

Mastering Personal Branding and Event Success Join Chris Do in an enlightening podcast episode with Neel Dhingra as they explore the art of building a personal brand and organizing successful events. ...

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310 - The Scarcity Advantage: How to Maximize Event Success - With Chris Do

310 - The Scarcity Advantage: How to Maximize Event Success - With Chris Do

Harnessing Scarcity to Boost Event Promotions In this special solo episode, Chris Do explores the concept of scarcity and how to effectively use it to promote events. Learn strategies inspired by Prof...

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