How to build a product universe: tactics of product-led branding
Culture & Code14 Marras 2024

How to build a product universe: tactics of product-led branding

What do Banana Republic, McDonald’s, and a 1,800-year-old Japanese shrine have in common?

By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.

In this episode, Rei and Ana explore product pyramids of different brands, and how they grew through smart product-led branding.

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