Post Meh-ification
When algorithm flattens cultural markets, how to create against this backdrop? When everything is “meh,” winners are the surprising, the unexpected, and the different. The problem is, these things suc...
6 Helmi 202546min
Why Brands Need Creative Strategy
Creativity is not just an ideas game. More than anything, it’s a matter of process, organization, and the problem-solving abilities of the “backend” office. McKinsey study found that companies that pr...
23 Tammi 202540min
Who and What Influences Culture?
What is culture? Culture can mean a lot of different things, and in this episode we zero in on our working definitions, along with the brands, consumer behaviors, and trends that we can expect to see ...
9 Tammi 202544min
Happy New Year
In their last episode of 2024, Ana and Rei talk about predictions. Rather than predicting the future, companies should set themselves out for the future's inherent unpredictability. In this context, w...
26 Joulu 202448min
Product identity and functionality: friends or foes?
What are luxury goods good for? How about a pair of socks or sneakers? In this episode, Rei and Ana talk about apparel’s two opposing forces - product identity and functionality - is deeply embedded i...
28 Marras 202443min
How to build a product universe: Utility Driven Brands
What do Banana Republic and Google have in common? By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.In this excerpt from episod...
21 Marras 202414min
How to build a product universe: tactics of product-led branding
What do Banana Republic, McDonald’s, and a 1,800-year-old Japanese shrine have in common? By combining brand strategy with merchandising, these brands influenced culture. They grew by building a produ...
14 Marras 202432min
