020. Your Big Top Branding Questions

It’s our 20th episode, troupe!!!

And what better way to celebrate this milestone than with a good ol’ fashioned Q&A, straight from you? This past week, I opened the virtual curtain and invited you to toss your boldest, most chaotic, and curiously specific brand questions into the ring… and let’s just say, you delivered.

In this solo episode, I’m answering everything from how to build a brand people remember, how to spot (and fix) invisible disconnects that are quietly repelling your dream clients, and what to do when your DMs are quiet but your to-do list is full.

SPOTLIGHT MOMENTS

✦ What to do when you can’t be your own case study

✦ Is “being different” the reason your brand isn’t converting?

✦ How to create a brand theme without sounding like you’re trying too hard

✦ The real reason your rebrand feels stuck in limbo

✦ What to do when you “can’t find what’s unique” about your business

TAKE THE STAGE

Open up a doc or your Notes app and ask yourself this:

What’s one recurring compliment you’ve gotten from your clients or community?

Now ask: how can I turn this into a brand element — a theme, a visual, a word I reuse — that makes me instantly recognizable?

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Mentioned in this episode:

✦ THE EXTRAVAGANZA: Your all-access ticket to a full-scope rebrand.

✦ Submit your Big Top questions every Tuesday on my Stories!

✦ Sign up for the FREE Content Carousel Workshop: Design better on-brand content that looks the part, performs & steals the show.

Follow & Connect with Eva:

✦ Instagram

✦ Website

✦ Get my Uncaged emails

This episode was co-produced with Adrienne Cruz.

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TIMESTAMPS

00:00 Welcome to The Freak Show

03:38 Can You Really Be Your Own Proof of Concept?

08:49 Do Haters Mean You’re Doing Something Right?

14:29 How Do You Create a Brand Theme That Sticks?

20:36 Just Rebranded — Now What?

24:11 Why Can’t I Make Sales?

29:52 How Do I Build a Brand World People Remember?

32:44 Why Can’t I Figure Out What Makes My Brand Special?

38:07 Closing Thoughts and Next Steps