Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Syys 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(456)

Trust Is Your Competitive Advantage

Trust Is Your Competitive Advantage

How can something so basic—so obvious!—be a competitive advantage? Here's why: Because too many people forget to build trust. I explain, and then discuss it with a guy who won my trust. It's Jay Sofer...

2 Maalis 202027min

Saving the Company, With Only $1,000 in the Bank

Saving the Company, With Only $1,000 in the Bank

Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Helmi 202023min

The Weird Customer Quirk That Changed Everything

The Weird Customer Quirk That Changed Everything

Talkspace is a platform where therapists and patients can talk, and its first launch was a total failure. But then its founders noticed something strange: Users were sending lots of very, very persona...

17 Helmi 202017min

When Everyone Says You're Wrong (But You're Not)

When Everyone Says You're Wrong (But You're Not)

Mark Lawrence co-founded SpotHero in Chicago, and investors told him he needed to expand across America fast. He wanted to take a different approach... even though he wasn't entirely sure it was the r...

10 Helmi 202018min

Finding Joy in the Unknown, with Brandon Steiner

Finding Joy in the Unknown, with Brandon Steiner

Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Helmi 202020min

How to Deliver A Great Customer Experience

How to Deliver A Great Customer Experience

Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Tammi 202024min

Who Is Your Customer, Really?

Who Is Your Customer, Really?

When the home security company SimpliSafe launched, it marketed itself entirely towards renters. After all, they were an underserved marketplace—no other home security system was made for people who r...

20 Tammi 202022min

How Mark Wahlberg Became So Disciplined

How Mark Wahlberg Became So Disciplined

To start the year 2020 right, take some lessons from the business world of Mark Wahlberg—who diligently, thoughtfully built himself into the most disciplined man in Hollywood. Learn more about your ad...

13 Tammi 202018min

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