Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Syys 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Can Sun-Maid Raisins Adapt To A New Generation?

Can Sun-Maid Raisins Adapt To A New Generation?

Harry Overly got an unexpected call one day from Sun-Maid, the raisin company with the famous red box featuring a grapescarrying girl. It needed a new CEO—was he interested? “What is the appetite for ...

27 Touko 201920min

Michelle Pfeiffer's Hard-Earned Entrepreneurship Lesson

Michelle Pfeiffer's Hard-Earned Entrepreneurship Lesson

Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Touko 201932min

The Six-Step Plan for Success

The Six-Step Plan for Success

Nobody can see the pathway ahead of them. We’re all blind. But the people who succeed are the ones willing to walk in the dark anyway. On this episode, host Jason Feifer shares his six-step plan for s...

13 Touko 201923min

Orangetheory Nearly Destroyed Its Brand

Orangetheory Nearly Destroyed Its Brand

Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Touko 201918min

How Do You Convince Clients That You're Valuable?

How Do You Convince Clients That You're Valuable?

Namogoo is an Israeli company that solves a problem most companies don't know exist. That became quite a sales challenge: Its founders needed to get clients' attention, and then convince them to pay a...

29 Huhti 201915min

Why A Hit Product Turned Into A Flop

Why A Hit Product Turned Into A Flop

It’s the case of the mysteriously popular growler! The e-commerce company Huckberry sold tons of growlers during the holiday season—but the people who bought the growlers disappeared afterwards. They ...

22 Huhti 201915min

"Kill Your Business With A Better Business"

"Kill Your Business With A Better Business"

What do you do when conditions change, and your business starts to fail? You could try to save the business. Or, you could “kill your business with a better business”—essentially take what you’ve lear...

15 Huhti 201919min

The Terrible Lesson of Chain Stores

The Terrible Lesson of Chain Stores

Be honest: What do you do when the world around you changes? Most people probably say they change along with the world... but few actually do. Most people resist. And resistance leads nowhere. That’s ...

8 Huhti 201941min

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