Win Customers’ Attention with This Clever Strategy
Problem Solvers15 Syys 2025

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win customers, and become the go-to name in their category. This is a packed conversation about how to create campaigns that resonate and understand the strategy behind the marketing that shapes our world. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Downside of Having A Huge Corporate Client

The Downside of Having A Huge Corporate Client

Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Joulu 201823min

Fixing eBay's Culture

Fixing eBay's Culture

Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Joulu 201823min

A Cautionary Tale About Trademarks

A Cautionary Tale About Trademarks

In 2015, Carrie Sheffield founded a live-streaming news service called BOLD. Two years later, a pair of gigantic public media companies announced that they, too, would be launching a live-streaming ne...

26 Marras 201824min

SimpliSafe Was Targeting The Wrong Customer

SimpliSafe Was Targeting The Wrong Customer

When the home security company SimpliSafe launched, it marketed itself entirely towards renters. After all, they were an underserved marketplace—no other home security system was made for people who r...

19 Marras 201823min

How Home Depot's CEO Managed A Massive Data Breach

How Home Depot's CEO Managed A Massive Data Breach

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12 Marras 201823min

Why Meeting Customers In Person Changes Everything

Why Meeting Customers In Person Changes Everything

Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Marras 201823min

He Killed Off A $30 Million Business—And Thrived!

He Killed Off A $30 Million Business—And Thrived!

Andy Monfried's company Lotame was thriving, but he saw trouble on the horizon: His industry was changing. Lotame was a major player in the complicated world of digital advertising, and although there...

29 Loka 201820min

How Gen. Stanley McChrystal Protects His Time

How Gen. Stanley McChrystal Protects His Time

Every entrepreneur struggles to manage their time, and Gen. Stanley McChrystal (Ret.) knows that challenge especially well. He previously commanded U.S. forces in Afghanistan, and now oversees a 90-pe...

22 Loka 201820min

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