Ep. 52: Reimagining Commerce for the Agentic Era

In the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values. Throughout Andrés’ career, he’s received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies. In addition to his role as CCO at FCB Chicago, Andrés has served as a judge on international awards shows, including The One Show, New York Festival, and the Lisbon Advertising Festival. For Andrés, a typical workday involves waking up early, about 4.30 am. He loves working in the office and being around people, returning home at 7 pm or 8 pm. Right now, his team is spending three days a week in the office. Brand values have become stronger than ever. Companies realize that customers align themselves with the values of the brands they love. And when people feel connected to a brand, they become more loyal. Andrés believes building brand values is one of the most important things happening in our industry right now. Companies need to be open and share why they exist and why their customers are important to them. Learn about the importance of brand values by tuning in to the latest episode of the AdTech Heroes podcast with Andrés Ordóñez, Chief Creative Officer at FCB Chicago. FCB Chicago We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

2 Kesä 202241min

In this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy. Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media. PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering: Customer insight marketing Transformation and effectiveness Media assurance Audience reporting Campaign delivery At the beginning of the episode, we learn more about Sam’s career. He joined PwC 22 years ago as a trained accountant and auditor. Around five years ago, Sam saw that marketing and media were becoming more important and therefore set up his team. While Sam started in accounting, he was always interested in media and is a self-confessed ‘media junkie.’ Brands like working with PwC thanks to its strong experience in media and its professionalism. Sam says that the industry has warmly welcomed consultancies in general since their introduction into the sector. Toward the end of the episode, we learn that given any superhero power in tech, Sam would choose to have the ability to distinguish the truly valuable parts of digital advertising. Learn more about the role of consultancy in adtech, by tuning in to the latest episode of the AdTech Heroes podcast with Sam Tomlinson, Partner at PwC. PwC We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

13 Huhti 202237min

In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention. Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He’s worked across different regions internationally, including the US market. Alex currently lives in Madrid with his wife and three daughters. The episode begins with Alex sharing more about his career and how he got to the role he’s in today. We learn that Alex has always had a passion for technology, so working in this field makes sense for him. We also learn how Alex works with his clients, how he’s built trust with them, and how he’s helped them perceive their value. We also learn whether Alex believes in the common idea that the client is always right. Alex discusses how his team measures success in his role and what it's like working with so much data. He also talks about the importance of having transparency with customers. Learn how Alex Bourg, Global Sr Director of Customer Success at Cisco, retains his clients so well by tuning into the latest episode of the AdTech Heroes podcast. Cisco We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

31 Maalis 202234min

In the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media. Caroline has over ten years of experience in the industry, with a background in digital display planning. Publicis Groupe, of Publicis Media, is a French multinational advertising and PR company. It's one of the oldest and largest marketing and communications businesses in the world by revenue. The episode begins with Caroline sharing more about her role at Publicis Media and what a day in her work life looks like. We learn how media agencies within the company work with Caroline’s team and how she keeps on top of the latest innovations in the industry. We also discover how Caroline filters out the ‘good’ innovations from the ‘bad’. Caroline also talks about the concept of the metaverse in detail. Metaverse is essentially a network of 3D virtual worlds focused on social connection, which doesn’t really exist yet but is supposed to be the next big innovation in tech. The episode finishes with Caroline sharing what superpower in tech she would pick if she could. It would be a unified customer view to understand and show brands the true impact of their innovative activity. Discover the latest innovations in media by tuning into the latest episode of AdTech Heroes with Caroline Moffat, Innovation Director at Publicis Media. Publicis Media We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

14 Helmi 202231min

In this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ is a programmatic media partner for marketers and agencies. Gurman co-founded the company in 2010 and it’s since grown from strength to strength with 19 offices worldwide. The episode begins with Gurman explaining more about MiQ, such as how it started and its role in the media industry. He goes on to discuss programmatic, a growing way of buying advertising. We also discover how the company builds its tech products. We learn of Gurman’s experience of doing business in India and the company culture of MiQ. Gurman also shares what a typical day in his life is like. Towards the end of the episode, Gurman gives his advice for people thinking of starting a business in ad tech: Take risks, as the worst-case scenario is never that bad. Gurman finishes the episode by answering what he’d choose as a superhero power in tech if he could. Learn what it’s like to be a founder in ad tech by tuning into the latest episode of AdTech Heroes with Gurman Hundal, Co-Founder and CEO at MiQ. MiQ We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

31 Tammi 202237min

On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD. PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies. James leads the digital approach across PHD’s global account portfolio. After spending some years in the ad tech space, James made the jump to the agency side to apply his knowledge in the evolving digital media space. The episode begins with James explaining more about his role at PHD. James then goes on to talk about the challenges of working in his role during the pandemic. He explains that the past two years have presented both challenges and opportunities for the company. James also explains how he’s seen agencies evolve since he started his career in media. A large part of the conversation is around the role ad tech has within agencies. We learn how much of the impact of ad tech is initiated by the client versus PHD. Discover the impact ad tech has had on agencies by tuning into the latest episode of the AdTech Heroes podcast, with James Buckle, chief digital officer of PHD global business at PHD. PHD We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

21 Joulu 202138min

In this week’s episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. The episode begins with Rami talking about his career and background in marketing. This leads to him discussing the importance of internships to help you get your foot in the door in the world of marketing. Then, he explains more about the role of the CMO. Rami also talks about how marketing has changed and evolved since his days of working in an agency. We also learn how Rami measures success regarding health, the healthcare sector, and his work at Saudi German Health. Another topic of conversation is how the team at Saudi German Health has managed to work remotely during Covid-19. Rami explains that at first, it was challenging, but the team soon saw the many benefits that remote work offers. Finally, Rami shares what superpower in marketing he would choose if he could. Learn all about the role of the CMO by tuning into the latest episode of the AdTech Heroes podcast with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health. Saudi German Health We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

7 Joulu 202133min

In this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted. Azad and Sumeet talk about their backgrounds in the advertising technology industry. They go on to explain what diversity means to each of them. For Azad, diversity means bringing different views and experiences to the table. The pair talk about the changes they’ve seen in the ad tech industry in terms of diversity in the last ten years. They also discuss diversity more generally in the ad tech space and how some companies are improving that business area. Sumeet and Azad also discuss how companies can work to become more diverse. One way they can do this is by investing in hiring paid specialists in the role. They also answer whether they believe a particular department should be responsible for diversity and inclusion. Sumeet says that while the role typically sits in the HR department, he believes hiring diversely should be considered by all departments throughout the business. Towards the end, we learn some of the key benefits of hiring a diverse workforce. Learn more about diversity and inclusion in the ad tech industry by tuning into the latest episode of the AdTech Heroes podcast with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted. Spark Foundry UK Schibsted We’d love to hear from you Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

27 Marras 202135min