Why Being The ONLY One Beats The Best

Why Being The ONLY One Beats The Best

In this episode, Roy argues that businesses are doing a mediocre job of declaring why people should buy from them as opposed to their competitors.

The use of CLAPTRAP word like “better”, “best” and “#1” and ASPIRATIONS like “We’re in business to save our home planet” to describe what makes them special are subjective at best and mean very little to a person wanting to choose a company to do business with.

Roy shares his “ONLY Statement” innovation with you that clearly defines an organization’s uniqueness at a granular level. “We are the ONLY ones who…” dispels the CLAPTRAP and gives companies the guidance they need to clearly and honestly differentiate themselves from every other competitor they face.

Jaksot(129)

Hire Right; Execute Well

Hire Right; Execute Well

Hire Right; Execute WellStrategy execution requires people who CARE about people.Amazing customer experiences happen when someone “takes care” of someone.In this episode we break down the challenge of...

13 Helmi 20255min

Satisfy CRAVINGS not Needs

Satisfy CRAVINGS not Needs

Satisfy Cravings Not NeedsIt’s not enough to satisfy needs anymore. Instead, great marketing organizations are able to satisfy CRAVINGS. That’s according to entrepreneur Roy Osing, who says consumers ...

10 Helmi 20259min

Success = Differentiate + Execute

Success = Differentiate + Execute

If you’re looking to grow your business and take it to the next level, there are two things you need to do:​▪️Differentiate the value you deliver from what other competitors do.​▪️Execute in the marke...

3 Helmi 202520min

The 48-Hour Business Plan

The 48-Hour Business Plan

Normally, businesses spend way too much time and spend way too much money on creating their business plan (if they have one at all).My Strategic Game Plan is the way to get a business plan quickly, at...

26 Tammi 202530min

Put The Book Down

Put The Book Down

An education is exceedingly important. I get that. But there comes a time when the “book prescription” isn’t what you need to succeed in an intensely competitive world.Join me in this episode where we...

20 Tammi 202519min

Killing Dumb Rules

Killing Dumb Rules

Most organizations employ rules, policies and procedures to CONTROL the customer engagement process. This approach does nothing to create and build customer loyalty; in fact the opposite occurs. Custo...

13 Tammi 202523min

Fight To Be The ONLY One

Fight To Be The ONLY One

Today, every business fights to claim they’re “better” or “the best” or “Number One” in the marketplace. But this type of attempted differentiation is mere CLAPTRAP.They mean nothing to a person who w...

6 Tammi 202516min

Practical Leadership Insights For Success

Practical Leadership Insights For Success

“Unlock the secrets to becoming an impactful leader with our special guest, Roy Osing, a veteran business leader with a proven track record of success. Discover how to truly differentiate your organiz...

30 Joulu 202433min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-draivi
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
oppimisen-psykologia
rss-rahamania
pomojen-suusta
rss-porssipuhetta
rss-lahtijat
rss-inderes
inderespodi
taloudellinen-mielenrauha
ostan-asuntoja-podcast
kasvun-kipuja
rss-h-asselmoilanen
herrasmieshakkerit
rss-bisnesta-bebeja