Why Being The ONLY One Beats The Best

Why Being The ONLY One Beats The Best

In this episode, Roy argues that businesses are doing a mediocre job of declaring why people should buy from them as opposed to their competitors.

The use of CLAPTRAP word like “better”, “best” and “#1” and ASPIRATIONS like “We’re in business to save our home planet” to describe what makes them special are subjective at best and mean very little to a person wanting to choose a company to do business with.

Roy shares his “ONLY Statement” innovation with you that clearly defines an organization’s uniqueness at a granular level. “We are the ONLY ones who…” dispels the CLAPTRAP and gives companies the guidance they need to clearly and honestly differentiate themselves from every other competitor they face.

Jaksot(129)

💦 Splash - Business Planning

💦 Splash - Business Planning

Traditional planning methods are flawed. My Strategic Game Planning Process offers a solution, having helped a startup achieve massive success. 💦 Today’s planning methods are all screwed up; here’s w...

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How to Be A Disruptive Leader And Win

How to Be A Disruptive Leader And Win

“In a world boxed within norms, rules, and 'being better', Roy Osing, also known as 'Be Different or Be Dead' guy, paints a different picture about achieving success. He asserts that uniqueness and di...

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Why High Prices Make You More Competitive

Why High Prices Make You More Competitive

Most businesses look for ways to offer the cheapest prices in the market. Having special promotional Sales and discounting prices are commonplace tactics used to retain customers and attract new ones....

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💦 Splash - Strategic Game Plan

💦 Splash - Strategic Game Plan

Three questions unlock your business compass: 🔸What are your growth goals? 🔸Who are you serving (ideal customer)? 🔸What’s your ONLY Value Proposition (what problem are you solving in a way that no ...

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What Is So Awesome About Killing Dumb Rules?

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Audacious Leaders are judged on how well their organizations perform, and how they GROW. In this podcast episode, I discuss with Gary Bontrager my “Cleanse The Inside” Move aimed at improving the exec...

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How Being Boring Will Make You Extremely Successful

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How Being Boring and Keeping Your Promises Will Make You Extremely SuccessfulIt seems that often businesses forget that it’s the simple things that breed success, like keeping their promises. It’s a h...

2 Syys 202425min

💦 Splash - Author’s Guide

💦 Splash - Author’s Guide

To write crave-worthy books, authors should craft stories that readers can't put down and develop a bold, authentic voice to stand out from the crowd. This "audacious leadership" approach will make th...

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What is The “Juice” That Makes a Leader Great?

What is The “Juice” That Makes a Leader Great?

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