Why Do Audacious Leaders ‘Love’ The Frontline?
The Frontline represents the membrane between the customer and the internal ‘guts’ of a business. The Frontline represents the company’s brand, its values and strategy. And yet the Frontline rarely ge...
27 Joulu 202335min
How To Create The Best Business Plan Fast!
Building an effective strategic plan for most businesses is typically a challenge. The process can be time consuming, expensive and is based on traditional academic planning principles aimed to define...
18 Joulu 202328min
How to Easily Make a Jaw-dropping Brand
Branding today is focused on what businesses PRODUCE as demonstrated by this typical brand statement: “I help individuals reassess their life choices to discover their true paths to success.” Whereas ...
11 Joulu 202326min
Why SURPRISE! is Better Than Meeting Customer Needs
Most organizations focus on delivering what their customers NEED. The problem is, competition in the ‘NEEDS’ space is fierce; low prices are the main emphasis with the impossibility of any business ac...
6 Joulu 202323min
How To Remove ‘Dumb Rules’
A ‘Dumb Rule’ is a rule or policy that customers HATE; it is used to control customer engagement and not enable it. Dumb Rules create internal friction in an organization that prevents smooth fulfillm...
4 Joulu 202324min
Why Copying Others is Disastrous
What’s the first thing most people do when confronted with a challenge or a problem to solve? They ‘Gargle Google’! They look for how others—Best in Class—have addressed the issue and then they copy i...
16 Marras 202325min
Why Textbooks Can Make You Fail
Put The Textbook Down! is the mantra that professionals need to follow if they want to achieve breakaway performance. Of course, education is essential to preparing everyone for a rewarding future. Bu...
5 Marras 202319min
