Don’t Give Deals For New Customers!

Don’t Give Deals For New Customers!

Every business seems to put an extreme focus on attracting NEW customers. New customer acquisition programs are ‘sexy’; give-aways to get people to leave their current suppliers and join another team are prolifically offered despite the added costs involved in providing the tokens offered as bait.

Forgotten in all this hoopla is the existing loyal customer who is ineligible for the Killer Deal, but who has paid handsomely for the products and services they’ve received over many years.

They get NO new deal. They get NO respect.

In this episode, I share the marketing Moves I made to grow customer loyalty by offering special deals to EXISTING customers FIRST, and why offering special deals to attract new customers makes little economic sense.

Jaksot(131)

💦 Splash - SURPRISE 😮

💦 Splash - SURPRISE 😮

Splashes…💦 Surprise ME! 😮 Is The “Juice” In The Customer Relationship That Takes Their Breath Away.💦 If You are In The Business Of Satisfying Customer Needs, You’re In The Wrong Game.

26 Huhti 20243min

Ways to Break The Mold

Ways to Break The Mold

“Roy is an expert in making businesses successful. He has tons of experience and knows exactly how to make a company really stand out from the crowd. This episode is great for students, young entrepre...

22 Huhti 202429min

💦 Splash - Dumb Rules

💦 Splash - Dumb Rules

Splashes…💦 Dumb Rules: A Definition of The One Thing That Destroys Customer Loyalty.💦 The Action Plan to Destroy The Rules and Policies That Drive Customers to Your Competition.

19 Huhti 20242min

How to Achieve Entrepreneurial Success

How to Achieve Entrepreneurial Success

“In this Chasing Happiness episode, we strip the layers of a journey that transformed a startup into a billion-dollar powerhouse.RoyOsing, a maverick in the business world, shares his unfiltered, raw ...

15 Huhti 202434min

💦 Splash - Achieving

💦 Splash - Achieving

Splashes…💦 If A Person Hasn’t ACHIEVED Anything, They’re Not a Worthy Mentor.💦 Pain is a Strategic Concept. If You Can’t Work Through it You Won’t Change anything.

12 Huhti 20242min

The Power of Differentiation

The Power of Differentiation

“I’m excited to share with you a fascinating conversation I had with Roy Osing, a renowned expert on business and personal branding. We delved into the importance of differentiation in business and pe...

8 Huhti 202434min

💦 Splash - The Prize

💦 Splash - The Prize

Splash…💦 To Win, Keep Your Eyes On The Prize.💦 Keep Your Promises To Your Customers + Dazzle ‘em With How They Feel = Loyal Fans For Life.

5 Huhti 20243min

Why a Short Term Focus is Vital

Why a Short Term Focus is Vital

Most businesses think they need to take a long term strategic view; they’ve been ‘taught’ to look at where they need to be 5 years from now. The problem is that a long term planning horizon makes it e...

1 Huhti 202427min

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