The Boring Leader

The Boring Leader

“Entrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same!

Roy is a one of a kind leadership thinker with little patience for those who practice performative creativity instead of getting their hands dirty with the real thing. He has grown a start-up to billion dollar sales and authored seven books in his ‘Be Different or Be Dead’ series.

Roy shares his contrary leadership philosophies from falling in love with micromanaging to his human-centric hiring process.

Why you should listen:

✔️ Leadership that cuts the CLAPTRAP is specific, not aspirational.

✔️ Create don’t copy. That’s a leadership priority for standing out.

✔ D️elegation can be leadership abdication.

✔️ Real leadership means hogging the strategy.

✔️ Micromanaging is a leadership responsibility.” — Zoe Routh, Host, Zoe Routh Podcast

Jaksot(129)

💦 Splash - Conformity

💦 Splash - Conformity

Splashes…💦 How Can You Be Different When Everyone Wants You To Conform?💦 If You Are Tactically Driven, You’re Leaving Money on the Table

22 Maalis 20243min

How Mistakes Can Mean Success

How Mistakes Can Mean Success

A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage the...

18 Maalis 20248min

💦 Splash - Mediocrity

💦 Splash - Mediocrity

Splash…💦 Today, Businesses are Doing a Mediocre Job of Differentiating Themselves. And If You Use Words Like “Better” or Best” In Your Brand, You’re On The Wrong Track.💦 Being Different Is Like Push...

15 Maalis 20241min

B Different and B Audacious

B Different and B Audacious

“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhou...

11 Maalis 20241h

💦 Splash - Contrarian

💦 Splash - Contrarian

Splashes…💦 Audaciousness Begins With a Contrarian Outlook.💦 An Innovation Culture is NOT a Pain-Free Zone.💦 The Key To Customer Loyalty is “Customer Serving”.

8 Maalis 20246min

We All Live in “Red Oceans”

We All Live in “Red Oceans”

Some people preach that you should look for a “Blue Ocean” where you have ZERO competition. That would be nirvana, but for most business leaders, we have to learn how to win in “Red Oceans” with hungr...

4 Maalis 202455min

💦 Splash - Welcome 🤗

💦 Splash - Welcome 🤗

Welcome to the first episode of “A Splash of Audacious”, the Audacious Moves podcast that gives you bite-sized morsels of my work if you don’t have the time to consume a full meal. I’ll be posting a S...

1 Maalis 202411min

Hire For “Goosebumps”

Hire For “Goosebumps”

If your business strategy is focused on creating memorable and “gasp-worthy” customer experiences, the place to start is to recruit the right team. Delightful experiences are infused with emotion; whe...

26 Helmi 202422min

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