What is The Most Enormous Mistake in Marketing?

It’s ironic that if a business screws a customer over with a mistake and recovers well, customer loyalty is stronger than if the service OOPS! was never made at all. Sure, the customer is upset with t...

22 Heinä 202422min

A culture that ‘leans in’ to Saying YES! to their customers will always outpace a competitor who is more of a control freak, wanting to control the customer engagement process.A YES! business is more ...

15 Heinä 202416min

Let me begin with this SOBERING REALITY. According to current data, UP TO 90% OF STARTUPS FAIL! Obviously, entrepreneurs are UNABLE TO COPE with TODAY’S FIVE BUSINESS REALITIES…✔️ REALITY #1. Intense ...

8 Heinä 202411min

Customers expect your product or service to work as promised. Having a product that works doesn’t impress them much; it doesn’t make them loyal to you in the long run. But when they have a service exp...

1 Heinä 202430min

Customers don’t like it when they’re told “No, you can’t do that,” or “No, you can’t have that.” Many organizations insist on rules and regulatory systems to control and handle large numbers of custom...

24 Kesä 202410min

“As president, Roy Osing guided a Canadian early stage internet company to $1 billion in sales. He identifies six major drivers that helped to achieve that growth, including differentiation, planning,...

17 Kesä 20249min

“Roy underscores the importance of audacity in business, urging individuals to defy societal and educational norms that promote conformity over individuality. He champions the significance of being un...

10 Kesä 202426min

Business plans are traditionally too expensive, they take too much time, they’re too rigid, and are not executed with flawless precision.My guidance in my Strategic Game Plan process is to focus on th...

3 Kesä 20249min