Fight To Be The ONLY One

Fight To Be The ONLY One

Today, every business fights to claim they’re “better” or “the best” or “Number One” in the marketplace. But this type of attempted differentiation is mere CLAPTRAP.


They mean nothing to a person who wants to choose between competitive suppliers.


In this episode we discuss the REAL solution: you need to be The ONLY One who does what you do to satisfy the CRAVINGS of your target customers.


Check it out….

Jaksot(129)

💦 Splash - Conformity

💦 Splash - Conformity

Splashes…💦 How Can You Be Different When Everyone Wants You To Conform?💦 If You Are Tactically Driven, You’re Leaving Money on the Table

22 Maalis 20243min

How Mistakes Can Mean Success

How Mistakes Can Mean Success

A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake. Often, businesses do the bare minimum to assuage the...

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💦 Splash - Mediocrity

💦 Splash - Mediocrity

Splash…💦 Today, Businesses are Doing a Mediocre Job of Differentiating Themselves. And If You Use Words Like “Better” or Best” In Your Brand, You’re On The Wrong Track.💦 Being Different Is Like Push...

15 Maalis 20241min

B Different and B Audacious

B Different and B Audacious

“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhou...

11 Maalis 20241h

💦 Splash - Contrarian

💦 Splash - Contrarian

Splashes…💦 Audaciousness Begins With a Contrarian Outlook.💦 An Innovation Culture is NOT a Pain-Free Zone.💦 The Key To Customer Loyalty is “Customer Serving”.

8 Maalis 20246min

We All Live in “Red Oceans”

We All Live in “Red Oceans”

Some people preach that you should look for a “Blue Ocean” where you have ZERO competition. That would be nirvana, but for most business leaders, we have to learn how to win in “Red Oceans” with hungr...

4 Maalis 202455min

💦 Splash - Welcome 🤗

💦 Splash - Welcome 🤗

Welcome to the first episode of “A Splash of Audacious”, the Audacious Moves podcast that gives you bite-sized morsels of my work if you don’t have the time to consume a full meal. I’ll be posting a S...

1 Maalis 202411min

Hire For “Goosebumps”

Hire For “Goosebumps”

If your business strategy is focused on creating memorable and “gasp-worthy” customer experiences, the place to start is to recruit the right team. Delightful experiences are infused with emotion; whe...

26 Helmi 202422min

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